2024 Holiday Shopping Trends, Statistics & Insights | Adobe

2024 HOLIDAY SHOPPING TRENDS Get insights into the 2024 seasonal retail trends. During the year’s busiest retail season, we analyzed trillions of data points using Adobe Analytics. Use this holiday spending data to help you forecast and surpass customer expectations in the year ahead.

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Adobe: Holiday Shopping Season Drove A Record $241.4 Billion …

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Jan 7, 2025 · Adobe released online shopping data for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024. Based on Adobe Analytics data, the analysis …

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Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online …

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Sep 25, 2024 · SAN JOSE, Calif. — September 25, 2024 — Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2024 holiday season, covering the period from …

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Adobe Analytics: Online Holiday Sales Hit A Record High In 2024

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Jan 7, 2025 · For every 1% decrease in price, demand increased by 1.029% compared to the 2023 holiday shopping season, Adobe says. The increase in sales from discounts increased …

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The 2024 Holiday Season Breaks Online Shopping Records, Per …

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5 days ago · The 2024 holiday shopping season set a new e-commerce record with Adobe reporting a total online spending reaching $241.4 billion between November 1 and December …

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Adobe: Holiday Shopping Season Drove A Record $241.4

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Jan 7, 2025 · Adobe: Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY. The 2024 holiday season was the most mobile of all time, with smartphones driving …

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Media Alert: Adobe: Holiday Shopping Season Drove A Record …

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Jan 4, 2024 · Additional Adobe Analytics Insights. Mobile shopping overtook desktop: This holiday season, mobile hit a new milestone with 51.1% of online sales coming through smartphones …

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U.S. Consumers Spent $241.4 Billion Online During Holiday 2024

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Jan 8, 2025 · According to Adobe, of the $241.4 billion spent online this holiday season, 54 percent was driven by electronics ($55.3 billion, up 8.8 percent year-over-year), apparel ($45.6 …

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2024 Holiday Shopping Was The 'most Mobile Of All Time'

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Jan 7, 2025 · The 2024 holiday shopping season saw a record $241.4 billion in online spending, an 8.7% increase from the previous year. As inflation continued to press on consumers, a …

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Adobe Expects 8.4% Online Sales Growth In 2024 US Holiday …

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Sep 25, 2024 · (RTTNews) - Adobe Inc. (ADBE), a software company, announced on Wednesday that based on its Adobe Analytics data, the company expects U.S. online sales to hit $240.8 …

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Salesforce Shares 2024 Holiday Shopping Data - Salesforce

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SAN FRANCISCO — Jan. 6, 2025 — Salesforce (NYSE: CRM), the world’s #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and …

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Online Holiday Shopping Sets Record Of $241 Billion In 2024

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Jan 7, 2025 · Adobe Analytics released its holiday e-commerce sales report on Tuesday showing that consumers spent a record-setting $241.4 billion online during the 2024 holiday shopping …

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2024 Holiday Shopping Was A Big Mobile Experience

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3 days ago · The 2024 holiday shopping season was the most mobile of all time, with smartphones driving 54.5% of online purchases. ... Adobe Digital Insights, said in the release. …

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Holiday Shopping Hits $241.4 Bn Online, Up 8.7%: Adobe

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Jan 9, 2025 · Mobile Shopping and Generative AI redefine consumer behaviour, reveals report The 2024 holiday season witnessed an unprecedented surge in online shopping, with …

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2024 Holiday Shopping Trends Recap For Marketers | Quad

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4 days ago · During the 2024 holiday season, Adobe found that for every 1% drop in the typical price for a given item, demand for that item increased by nearly 1% compared to the prior …

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Report: 2024 Holiday Online Spending Sets New Record $241.4 …

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Jan 9, 2025 · In Adobe's Holiday Shopping Season Report for 2024, key shopping trends highlighted in the 2025 holiday shopping report include the significant rise in mobile shopping, …

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Adobe’s 2024 Holiday Shopping Forecast For DTC And B2B Brands

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Oct 15, 2024 · The holiday season is upon us, and Adobe just dropped their online holiday shopping forecast for 2024. What can online brands expect? Adobe predicts 8% year-over …

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Online Holiday Spending Rises Nearly 9%, As Deep Discounts And AI ...

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Jan 7, 2025 · The holiday e-commerce results from Adobe are a promising sign for the retail industry, which will begin reporting holiday results in February.

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US 2024 Holiday Season Retail Sales Exceed Expectations

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18 hours ago · The US retail sector has shattered previous records, with core retail sales during the 2024 holiday season increasing 4% over the previous year’s $955.6bn to reach $994.1 bn. …

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FAQs about 2024 Holiday Shopping Trends, Statistics & Insights | Adobe Coupon?

When does Adobe release online shopping data for the 2023 holiday season?

SAN JOSE, Calif.—Jan. 4, 2024— Today, Adobe (Nasdaq:ADBE) released online shopping data for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31, 2023. ...

What are some top trends for holiday shopping in 2023?

The 2023 holiday shopping forecast is here. While consumers look to stretch their dollar with early discounts, mobile shopping, gen AI, and more will brighten retail revenues. Learn what the data says about top trends and how you can prepare. ...

How big is Adobe's online sales in 2023?

Adobe expects U.S. online sales to hit $240.8 billion this holiday shopping season (Nov. 1 to Dec. 31), representing 8.4% growth year-over-year (YoY). In the 2023 season, shoppers spent $221.8 billion online at 4.9% growth YoY. Shopping on mobile devices is expected to hit a new milestone, contributing a record $128.1 billion and growing 12.8% YoY. ...

How much e-commerce spend does Adobe expect for the holiday season?

For the upcoming holiday season, Adobe expects the strong consumer response to discounts will contribute an incremental $2 billion to $3 billion in online spend—a figure factored into the record $240.8 billion spend forecasted for e-commerce. Shoppers “Trading Up” for the Holiday Season ...

What will drive holiday spending in 2024?

Familiar categories will drive holiday season spend in 2024 ◦ Newly released video games, computers, smartphones, and other electronics are historically among the most dependable drivers of holiday spending, and an exciting 2024 line-up of fall tech refreshes should see this trend continue. ...

Which marketing channels are driving retail sales in 2024?

Across major marketing channels, paid search has remained the top driver of retail sales (28% share of online revenue from Jan. 1 to Sept. 3, 2024) and is expected to grow by 1% to 3% during the holiday season. The fastest growth is set to come from affiliates and partners (17.2% share)—which includes social media influencers—at 7% to 10%. ...