‘A new playground for luxury’: Flannels rethinks role of …

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Kati Chitrakorn On LinkedIn: ‘A New Playground For Luxury’: …

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FLANNELS was the first retailer I wrote about when I joined Vogue Business in 2019, so I was especially interested to hear about its current rethink of the £10… Kati Chitrakorn on LinkedIn: …

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Mytheresa Opens Bigger Men’s Store With Focus On ‘timeless Luxury’

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Jun 15, 2023 · Mytheresa’s most recent third-quarter sales climbed 17.3 per cent year-on-year to €198.9 million, with an 18 per cent uptick in gross merchandise value to €219.8 million in the …

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FAQs about ‘A new playground for luxury’: Flannels rethinks role of … Coupon?

Why is Flannels rebranding its London flagship?

Vying to engage more deeply with younger audiences, the British multi-brand retailer is rebranding its London flagship and investing in people-led experiences. Vogue Business has the exclusive. ...

What's new at Flannels?

Flannels is rethinking the role of its flagship store and introducing several new features. There will be a new monthly talk series, Inside Job, designed to provide insights into the creative industries. These talks will take place in the London store and be broadcast across regional stores and digital channels. ...

Why is flannels rethinking its Oxford Street flagship?

Flannels, the British multi-brand retailer owned by billionaire Mike Ashley, is rethinking how it uses its £10 million flagship on London’s Oxford Street. The 18,000-square-foot store’s primary function is shifting from selling products to acting as a 'stage' to exchange and broadcast creative ideas in an attempt to engage more deeply with Gen Z. ...

What is the purpose of Flannels' £10 million flagship store?

Flannels, the British multi-brand retailer owned by billionaire Mike Ashley, is rethinking how it uses its £10 million flagship on London’s Oxford Street, in an attempt to engage more deeply with Gen Z. ...

What is the new primary function of Flannels' Oxford Street store?

The 18,000-square-foot store’s primary function is shifting from selling products to acting as a “stage” to exchange and broadcast creative ideas. Flannels, the British multi-brand retailer owned by billionaire Mike Ashley, is rethinking how it uses its £10 million flagship on London’s Oxford Street, in an attempt to engage more deeply with Gen Z. ...

Why did Flannels start to lose its way?

With the rapid pace of expansion, Flannels started to lose its way, says Frasers’s Stanion. Flannels embarked on an ambitious expansion in 2019, targeting around 15 to 20 new stores per year — and the London flagship opened that September. The pace of openings slowed during the pandemic, but the retailer’s growth strategy has remained aggressive. ...