Based on a Survey of 2,000+ U.S. Shoppers - Amazon Web Services, Inc.

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Survey: 55% Of Shoppers Turn To Amazon To Begin Product Search

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About 55% of shoppers turn to Amazon first when searching for products online, roughly 11% more than did so a year ago, according to a survey of 2,000 consumers earlier this month …

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FAQs about Based on a Survey of 2,000+ U.S. Shoppers - Amazon Web Services, Inc. Coupon?

Are younger shoppers more likely to buy on Amazon?

With regard to both visiting and making purchases on Amazon, younger audiences have a higher tendency to do both. Consumers between ages 27-32 are the most frequent buyers on Amazon, and those over 50 purchase significantly less frequently than younger shoppers. ...

Which Amazon services do shoppers use?

Prime Shipping is the most used service among two-thirds of Amazon shoppers in the past year. Prime Video is used by 52% of consumers. Here’s an overview of the Amazon services shoppers use. ...

How does Amazon influence shoppers?

Amazon influences shoppers significantly, as they often use it to discover or search for items, compare prices, and read reviews. In fact, shoppers are more likely to use Amazon.com to search for products than a search engine such as Google. ...

Do Amazon shoppers compare prices?

Approximately 48.0% of Amazon shoppers will price compare for any purchase of $50 or more. Another 23.9% will price compare when they’re spending $100 and up. ...

What role does Amazon play in the shopping and buying cycle?

Amazon plays a major role in the shopping and buying process. Our survey reveals that it offers many tools that help shoppers make informed decisions, leading to satisfaction with their purchases. ...

What percentage of Amazon shoppers don't have a prime membership?

Only 24.8% of Amazon shoppers do not have a Prime membership. For those who do have a Prime membership, Prime shipping is the biggest benefit, used by two-thirds in the past year. Prime Video is used by 52% of Amazon shoppers. ...