BMW vs. Audi: A brand race [social listening analysis] - Awario Blog

Share of voiceis the social listening equivalent of market share. It reflects the total number of brand mentions benchmarked against the total number of mentions of another brand. A bigger share of … See more

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BMW Vs. Audi Vs. Mercedes: The Battle Of German Luxury Cars

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Oct 27, 2023 · Together, these three brands command over 80% of the global luxury car market, with BMW leading the way. BMW is a dynamic car known for its perfect blend of luxury and …

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FAQs about BMW vs. Audi: A brand race [social listening analysis] - Awario Blog Coupon?

Are Audi & BMW a brand battle?

A brand battle worthy of a social listening analysis for sure. Although both Audi and BMW are German brands, their rivalry is very much a global issue. Each flagship on either side triggers an ever greater wave of debate while the dilemma remains the same: which brand is better? ...

What is Audi & BMW reach?

Reach is a social listening metric that corresponds to online visibility and brand recognition. In the context of this analysis, reach reflects the number of times social media users have been exposed to the brand names Audi or BMW over the past 6 months. ...

Are Audi & BMW branded social media conversations positive or negative?

Both for Audi and BMW, the majority of branded social media conversations are neutral in tone. As far as explicitly positive and negative mentions go, the shares are 13.2% vs. 8.4% for Audi and 17.3% vs. 12.5% for BMW. To make better sense of these numbers, we can calculate Net Sentiment. ...

Is BMW better than Audi?

And BMW edges Audi on average monthly costs: Winner: Tie – Audi’s lower sticker prices provide more value, but BMW counters with competitive monthly payments. Shoppers on either side of the price spectrum can find good options within these premium brands. For budget-focused luxury buyers, total long-term ownership costs make a big impact. ...

Does BMW have a social index?

Our proprietary social index, essentially designed to parse about brands’ social performance within an industry, finally tips the scales in favor of BMW. In Brand Responsiveness, a measurement of how consistent and effective brands are at responding to their audience, the two brands perform similarly. ...

Is BMW more responsive than Mercedes?

In Brand Responsiveness, a measurement of how consistent and effective brands are at responding to their audience, the two brands perform similarly. However, the Audience Content Engagement scores reveal that BMW’s audience reacts or engages with the brand’s content significantly more than Mercedes’ audience does. ...