Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · The global mobile coupon market was valued at $630.3 billion in 2023, up 23.7% year-over-year (YoY). The global mobile coupon market is projected to reach $1.6 trillion by 2030, increasing by a total of 154% at a compound annual growth rate (CAGR) of 14.7%. The U.S. …

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Coupon Statistics (2024): Usage & Behavior Change Data

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · The global mobile coupon market is projected to reach $1.42 trillion in 2024, up from $1.12 trillion in 2023. With an estimated annual growth rate of 10.8% from 2024 to 2032, …

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37 Coupon Statistics For 2025 - Keevee.com

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Jan 3, 2025 · The global digital coupon market is projected to reach $29.7 billion by 2025. A CAGR of 12% reflects sustained demand for discount offers. (Statista) ... Trends in Coupon …

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Coupon Statistics: Usage Stats For 2025

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Jan 1, 2025 · Snapshot of Modern Coupon Usage Trends. Mobile Couponing in Stores: 40% of grocery shoppers use mobile apps to redeem online promo codes in-store, integrating digital …

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Key Coupon, Voucher & Discount Code Stats & Trends (Updated …

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Jan 16, 2025 · Digital Voucher Usage Trends. Smartphone Dominance: In 2023, 3% of UK digital voucher users accessed them via smartphone (RetailMeNot).Globally, by 2025, over 82% of …

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5 Key Stats On Coupons: Best Ways To Deliver Deals That

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Aug 22, 2024 · Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons …

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Online Coupon Statistics & Trends - DontPayFull

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Jan 14, 2025 · ️. Note: Households with 2-3 children are more likely than those with 0-1 or 4+ children to save $50-$100 monthly with coupons. 12% of 2-children households and 13% of 3 …

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Coupon Statistics 2022: Here’s What The Numbers Say

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Feb 11, 2022 · In 2015, 57.5% of people redeemed digital coupons and the number was expected to grow to 59% in 2016. Clearly, marketers have taken note of the trends in coupon marketing …

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

What are the key coupon industry trends?

One of the key trends in the coupon industry is the use of cash back and points apps, as 44% of consumers rely primarily on these apps. Only 11 percent of respondents stated that they like to receive coupons through social media, while 47% use coupon apps. ...

Is the coupon industry experiencing a downtrend?

The coupon industry is experiencing a downtrend, as shown by a 12% decrease in distribution to 235.46 billion in 2019 (Statista). However, there has been a 4% increase in coupon use since 2017. In Q2 2020, digital coupon redemption in the US surpassed paper coupon redemption for the first time. ...

Should you plan your coupon marketing strategy based on user demographics?

Planning your coupon marketing strategy based on coupon user demographics can really help you achieve big goals for your brand. Data shows that the respondents belonging to the age group of 55+ have used more coupons compared to other age groups in the United States in 2022. ...

Should you use coupons in your marketing strategy?

It’s human nature to want to save money, and coupons are a great way to do just that. Two out of three consumers will buy an item they didn’t intend to purchase if they have a coupon. That’s a lot of potential sales! So if you’re looking to reach a wider audience with your product or service, coupons should be part of your marketing strategy. ...

What percentage of consumers use coupons to return to a brand?

(Businessdasher) 18% used coupons to return to a brand they had previously purchased, contributing to customer loyalty. (Businessdasher) A recent study reveals that 19% of consumers were motivated to purchase a new product after being influenced by a coupon or deal. ...

Why are companies investing in coupon marketing?

Companies are investing in coupon marketing to promote brand awareness and customer loyalty. This is a smart step as 68% of consumers believe coupons build brand awareness. Moreover, 68% said that coupons generate loyalty, while 60% admitted they loved getting coupons. ...