Expo West 2025: Exclusive Discount Code for Startup CPG Brands …

Nov 12, 2024 · This discount code will let CPG brands* attend the show for $1,500 – a 67% discount compared to last year’s early bird pricing of $1,395. * Please note this discount is …

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Expo West 2025: Exclusive Discount Code For Startup CPG Brands …

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Nov 12, 2024 · This discount code will let CPG brands* attend the show for $1,500 – a 67% discount compared to last year’s early bird pricing of $1,395. * Please note this discount is …

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FAQs about Expo West 2025: Exclusive Discount Code for Startup CPG Brands … Coupon?

Why do CpG brands use discounts?

Luckily, CPG Brands leverage retailers to fund almost all of the discounts that they offer on their products in order to grow their sales volume and market share. A study by Gartner found that these promotions could cost CPG brands over 25% of their revenues – a number that reaches the hundreds of billions in the US. ...

Should you use consumer promotions for your CpG brand?

This is especially true for CPG brands, where consumers tend to be price-sensitive and there are many different companies to choose from. As you set off to use consumer promotions to take your CPG brand to the next level, walk through this checklist with your team or your agency partner to ensure you’re considering everything! ...

What is the CpG brand checklist for consumer promotions?

Number 3 on our CPG brand checklist for consumer promotions is to make it simple. We jokingly reference the acronym KISS: Keep It Stupid Simple. This lends itself to dictating how your brand determines what is the right balance of information, effectiveness, access and effort. ...

What is a CpG brand?

They are generally consumed regularly and, as a result, are individually packaged or sold in small quantities. CPG brands include food and beverage, cosmetics and home goods companies – and according to Nielsen research, these brands invest about 20% of their revenues each year in consumer promotions. ...

Is it time for your CpG brand to leverage consumer promotions?

When it’s time for your CPG brand to leverage consumer promotions to connect effectively with your audience, don’t miss your shot at getting the most out of your message and your investment. ...

What are some examples of co-marketing for CpG brands?

One of the best examples of co-marketing for CPG brands is Red Bull & GoPro. Red Bull took advantage of the fact that its target audience aligns perfectly with GoPro’s audience, so they partnered to create high-octane, unique consumer promotions that fit their energized brands. ...