Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6% And …

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6% And …

12 hours from now

Dec 6, 2023  · The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022).

dentsu.com

Global Ad Spend Forecasts - MediaSpecs France

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Global Ad Spend Forecasts | May 2024 8 Ad spend growth tracking ahead of the economy In this new edition of the dentsu Global Ad Spend Forecasts that covers 56 markets across the Americas, Asia-Pacific, and Europe, Middle East and Africa, we predict worldwide advertising expenditure to rise by $35.8 billion to reach $754.4 billion in 2024. This ...

mediaspecs.fr

Dentsu: Ad Market To Grow 4.6% As Brands Priortize Attention Over …

12 hours from now

Dec 11, 2023  · Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according to the latest Dentsu forecast. However, the agency network cautioned that media pricing inflation might be clouding the picture next year.

marketingdive.com

Dentsu Global Ad Spend Report - APAC Edition

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The APAC digital ad spend continues to make up the majority of total ad spend at 64.7%, increasing by $11.2 billion (7.9% growth rate) from 2023, to reach $152.3 billion in 2024. . Programmatic will surpass direct buys in 2024, growing at a persistent 23.5% - a reflection of the way forward with performance media and data-driven campaigning. .

dentsu.com

Dentsu Now Expects Global Ad Spend To Reach 5% Growth In 2024

12 hours from now

Jun 3, 2024  · Dive Brief: Dentsu released a revised global advertising forecast and now expects ad spend to grow 5% in 2024, up from 4.6% in a previous forecast, for a total of $754.4 billion worldwide, the advertising holding company said in a press release.; Following a strong start to the year, spend during the remaining months is expected to be fueled by a buoyant digital …

marketingdive.com

Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Drive ...

12 hours from now

Aug 22, 2024  · Retail media is emerging as another critical driver of growth, with ad spend in this category expected to hit $154.8 billion globally in 2024. During the holiday season alone, retail media platforms are forecast to attract $46.2 billion in advertising spend, marking a 16.4% increase from the previous year.

campaignasia.com

Forecast: Global Ad Spend To Exceed $1tn This Year

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2 days ago  · A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded.

advanced-television.com

Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital Growth …

12 hours from now

2 days ago  · Globally, retail media spend is forecast to rise 16.4% in Q4 2024 to a total of $46.2bn – a new high. Amazon alone is expected to net $16.9bn from advertisers at this time, up 18.0% from the ...

bizcommunity.com

Ad Spend Growth Tracks Ahead Of The Economy: Dentsu Revise Up …

12 hours from now

May 29, 2024  · The US presidential election alone is forecast to account for about a third ($11 billion) of the incremental ad spend in 2024. Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 ...

dentsu.com

Global Ad Spend Forecast: May 2024 - Dentsu APAC

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May 28, 2024  · Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets. Overall, an anticipated $754.4 billion will be spent worldwide by the end of the year. This increase year-over-year is not only more rapid …

dentsu.com

Global Ad Spend To Surpass $1trn For First Time This Year ~ WARC …

12 hours from now

1 day ago  · A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year)

campaignbrief.com