Flash Sales May be Exciting, but They’re Also Risky. Here’s How to …

First, flash sales can create a spike in transaction volume during a short window of time. Each order needs to be screened for fraud risk. Ideally, any order that earns a fraud score above the merchant’s risk threshold will be manually reviewed to separate good orders from fraud and reduce false declines. Manual review … See more

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FAQs about Flash Sales May be Exciting, but They’re Also Risky. Here’s How to … Coupon?

Are flash sales dangerous?

Flash Sales May be Exciting, but They’re Also Risky. Here’s How to do one Safely. - Retail TouchPoints Flash Sales May be Exciting, but They’re Also Risky. Here’s How to do one Safely. Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with existing customers. ...

Can flash sales boost sales?

Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with existing customers. Consider that in the U.S., ecommerce merchants pulled in $10.8 billion on Cyber Monday 2020, while Singles Day in November 2021 in China drove $139 billion in sales for two of that country’s major online shopping platforms. ...

Why are flash sales so popular?

Consider that in the U.S., ecommerce merchants pulled in $10.8 billion on Cyber Monday 2020, while Singles Day in November 2021 in China drove $139 billion in sales for two of that country’s major online shopping platforms. Discounts are only part of the reason that flash sales are so popular with customers. ...

Should you run a flash sale?

By running a flash sale, you can encourage potential customers that have been waiting for the right price point. Increased loyalty. Flash sales create affinity between you and customers. It’s also a great way to reward loyal ones. The more customers love you, the more likely they buy from you in the future. Cons: Lower margins. ...

Are flash sales worth it?

Many sellers have a love-hate relationship with flash sales. When done well, a flash sale can serve as a powerful eCommerce marketing tool, with the ability to attract new customers, strengthen existing relationships, and bring a surge of revenue in a short period of time. On the flip side, a poorly executed flash sale can be costly. ...

Is a flash sale right for your ecommerce business?

Flash sales provide excellent opportunities to sell a large amount of products in a short period of time. In some cases, you can expect thousands of shoppers to check out in a few minutes. When considering a flash sale, you’ll need to know if it’s right for your ecommerce business. A successful flash sale leads to: More space for inventory. ...