PromotionPod | A CPG Digital Coupon Management System

The PromotionPod Advantage. PromotionPod works with the top FMCG brands and Shopper Marketing Agencies across the United States and Canada. Our innovative digital coupon …

CouponFollow Extension

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What Promotion Mechanics Are Used In FMCG/CPG? - Conjointly

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Jul 22, 2020 · Not really a promotion, but rather a permanently lowered price relative to another retailer, previously used pricing, or an advertised RRP: 0%: Buy One Get One Free (BOGO / …

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The Impacts Of The 12% VAT Increase In 2025 Toward The FMCG …

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20 hours ago · The planned increase in Indonesia’s Value-Added Tax (VAT) from 11% to 12% in January 2025 marks a critical shift in the country’s fiscal policy. This change will significantly …

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FAQs about PromotionPod | A CPG Digital Coupon Management System Coupon?

Should FMCG customers get rewards or discounts?

While all consumers love a good deal, FMCG customers are more likely to continue regularly purchasing from one specific company should they be offered rewards or discounts in return. Money-back guarantees, coupons or discount codes, and multi-item discounts are crucial in maintaining consistent sales despite increasing costs. ...

What are FMCG products?

FMCG products are primarily everyday essentials that consumers purchase on a regular basis, often without much thought or research. Common examples include food and beverages, personal care products, cleaning products, over-the-counter healthcare products, beauty and skincare items, and tobacco products. ...

How do you develop a good FMCG brand?

Invest in a high-quality supplier. Emphasize the importance of FMCG best practices with suppliers (first-expiry-first-out, for example). Utilize a marketing strategy that emphasizes the quality of products to consumers, as 53% of consumers prefer quality over price. Create a supply chain that is congruent with the brand purpose. ...

How do FMCG companies promote their brand?

Advertising Strategies: FMCG companies invest heavily in advertising and promotion. Whether through traditional channels or digital platforms, getting the message out is essential for success. Consumer Engagement: Engaging with consumers through social media, interactive campaigns, and community involvement can strengthen brand connections. ...

What are the characteristics of FMCG products?

These goods will have a relatively short shelf life and are characterised by a high turnover rate, rapid and consistent sales, and low-cost nature. FMCG products are primarily everyday essentials that consumers purchase on a regular basis, often without much thought or research. ...

How does FMCG marketing work?

These goods are traditionally distributed through various popular means, including supermarkets, convenience stores, and online retailers, to name a few. Due to their large availability and high demand, FMCG companies often employ clever and competitive marketing strategies to capture and maintain a healthy position in the market. ...