Forecast 2023: Ad Spending Will Slow Down Next Year But Will

Forecast 2023: Ad Spending Will Slow Down Next Year But Will

12 hours from now

Dec 8, 2022  · Globally, in 2023 Magna projects ad spending revenue for media owners to total $833 billion, a year-over-year increase of 5% from $795 billion. The revised forecast is 1.5% …

forbes.com

Advertising Expenditure Forecasts - Zenith

12 hours from now

The Other category constitutes 14% of total ad spend in 2023 and will fall slightly to 12.8% in 2025. Out-of-Home and Audio should continue to grow but publishing declines will drag down …

zenithmedia.com

Ad Budgets Set To Slow Even More In 2023 - Forbes

12 hours from now

Jan 27, 2023  · The Dentsu ad spending report forecasts that global advertising spending in 2023 to increase by 3.8% YoY to $740.9 billion. It is lower than the 8% expected growth for 2022 …

forbes.com

Global Ad Spend To Rise 8.3% This Year But Slow In 2023

12 hours from now

The technology & electronics sector – the third largest of the 18 monitored by WARC – is forecast to lead growth this year and next (+25.0% in 2022 and +11.5% in 2023), culminating in a total …

newdigitalage.co

Forecast: Ad Spending Will Continue To Rise In 2023 But At Slower …

12 hours from now

Dec 15, 2022  · The latest dentsu Global Ad Spend Forecast says ad spending grew 8.0% in 2022 or by $53.0 billion. That’s down marginally from the agency’s 8.7% growth forecast in July. The …

insideradio.com

Ad Growth Expected To Slow Further In 2023 - Axios

12 hours from now

Dec 6, 2022  · Details: Growth in global ad spend is expected to slow to about 5.9% next year, according to media buying firm GroupM, down from 6.4% estimated in June. Magna, a unit of …

axios.com

Magna Trims 2023 Ad Spending Forecast As US Economy Weakens

12 hours from now

Sep 30, 2022  · As a result, the firm predicted non-cyclical ad spending growth will slow to 8.1%, down from the 9.5% forecast. Growth forecasts for US net advertising revenue. (Magna)

thewrap.com

Global Ad Market To Slow In 2024, U.S. Political Spending To Surge

12 hours from now

Dec 4, 2023  · Global advertising spending will end 2023 with a 5.8 percent gain to $889 billion, before slowing to a 5.3 percent lift to $951.8 billion next year, excluding political ad spending, …

hollywoodreporter.com

MAGNA US AD FORECAST – FALL 2023 UPDATE: DIGITAL …

12 hours from now

Sep 18, 2023  · 2023 full-year ad forecast raised to +5.2% With the economic outlook improving and yoy comps becoming even easier, MAGNA maintains its growth forecast for the second …

magnaglobal.com

Ad Budgets Set To Slow Even More In 2023 - Seeking Alpha

12 hours from now

2023 will not be the year of recovery for ad budgets. As of now, growth is expected to be lower than 2022. Digital ad spending is expected to grow 7.2% YoY to $422.8 billion.

seekingalpha.com

Global Advertising Forecast To Speed Up After A Slower Start In 2023

12 hours from now

GroupM expects ad spending to grow 5.9% this year to $874.5 billion, excluding U.S. political advertising ... is expected to grow 38.7% in 2023, according to a new forecast. ... Though …

wsj.com

Magna Global: U.S. Advertising Marketplace Is Expected To Slow …

12 hours from now

Oct 4, 2022  · With some economic headwinds, Magna Global's forecasts ad spending growth to slowdown for the rest of 2022 and 2023. Nonetheless, this year U.S. ad spend will top $300 …

forbes.com

Forecast: Global Ad Spend To Slow To 2.6% In 2023, Linear TV, …

12 hours from now

Aug 24, 2022  · Following an 8.3% or $67.3-billion rise this year, to $880.9 billion, global advertising spending will rise by just 2.6% in 2023, according to the 2022/2023 Ad Spend …

mediapost.com

Ad Spending Growth To Accelerate In 2024 - Forbes

12 hours from now

Dec 27, 2023  · Search ad spending is projected to decelerate in 2024, dropping from an expected 12.5% in 2023 to a projected 9.5% next year as advertisers shift dollars to other mediums, …

forbes.com