Global Ad Spend Outlook 2024/25 - WARC

Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

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Global Ad Spend Outlook 2024/25 - WARC

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Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024 · But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth …

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Global Advertising Spend To Pass $1 Trillion For The First Time This Year

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2 days ago · Global advertising spend in 2024 is on course to record the strongest growth rate in six years – up 10.7% to reach $1.08trn. Read the details in WARC’s latest Global Ad Spend …

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow: …

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Aug 22, 2024 · While growth projections for 2024 and beyond remain healthy—ad spend is expected to rise by 7.6% in 2025 and 7.0% in 2026—WARC’s report highlights several …

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“The Good, The Bad And The Ugly”: Global Ad Spend Outlook …

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Aug 28, 2024 · In 2024, global ad spend is set to surpass the $1 trillion mark for the first time, growing by 10.5% to a total of $1.07 trillion, according to WARC’s Global Ad Spend Outlook …

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Global Ad Spend Outlook 2024/25 - Page.warc.com

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Global Ad Spend Outlook 2024/25 Unlock the full forecast. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.5% this year, topping $1trn for the …

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Global Advertising To Top $1 Trillion In 2024, As Big Five ... - WARC

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Aug 24, 2023 · Africa is enduring a difficult year, with spend set to be down 11.6%. Growth should return in 2024, however, buoyed by a 6.1% rise in South Africa next year. Read the full report …

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WARC Underlines Strongest Ad Spend Growth In 6 Years – Adobo …

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11 hours ago · LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08 …

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$1 Trillion: Global Ad Spend Projected To Grow 10.7% This Year ...

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1 day ago · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 …

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Global Advertising Spend To Pass $1 Trillion For The First Time This ...

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3 days ago · Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest …

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WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

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2 days ago · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are …

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Global Advertising Spend Outlook 2024/25 According To WARC

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Sep 4, 2024 · According to WARC’s latest forecasts, global ad spending is expected to reach an impressive $1.07 trillion this year. This represents the best performance in six years, …

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Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital Growth …

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2 days ago · Key themes outlined in Warc’s Global Ad Spend Outlook 2024/25 Q4 update are: Google's 90% share of search market is a monopoly, DOJ rules. One in five dollars (22.1%) …

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FAQs about Global Ad Spend Outlook 2024/25 - WARC Coupon?

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

Will ad spend increase in Europe in 2024?

Advertising spend in Europe is set to rise just 0.6% this year, before the rate of growth increases to 3.6% in 2024 as economic headwinds ease. The UK – the largest single ad market in the region with a 4.6% share – is set to see a dip of 1% this year when measured in US dollars. ...

How big is ad spend in 2026?

Ad spend has more than doubled worldwide over the last decade with just three companies - Amazon, Alphabet and Meta - accounting for more than 70% of this incremental spend. Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.23 trillion - an 80% increase from pre-pandemic levels in 2019. ...

Which tech companies will dominate ad revenue in 2024?

Five major tech firms – Alibaba, Alphabet (owner of Google and YouTube), Amazon, ByteDance (owner of TikTok and Douyin) and Meta (Facebook and Instagram) – will together take over half of global advertising spend this year. With growth ahead of the market, these five companies are expected to see ad revenue rise 9.1% this year and 10.7% in 2024. ...

Will ad revenue increase in 2024?

With growth ahead of the market, these five companies are expected to see ad revenue rise 9.1% this year and 10.7% in 2024. All other media owners combined will be flat this year. These increases will yield a share of 51.9% of the market by next year. ...

Will India's ad spend grow in 2024?

Ad spend in India is forecast to grow by double digits over the next 18 months to reach a total of $13.7bn in 2024. Advertising spend in Europe is set to rise just 0.6% this year, before the rate of growth increases to 3.6% in 2024 as economic headwinds ease. ...