WARC: global adspend to hit $1.08trn in 2024 – 68% is digital

2 days ago  · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are …


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WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

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2 days ago  · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are …

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Global Ad Spend To Surpass $1trn For First Time This Year ~ …

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1 day ago  · A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the …

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$1 Trillion: Global Ad Spend Projected To Grow 10.7% This …

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1 day ago  · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 …

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WARC: Global Ad Spend To Top $1 Trillion In 2024

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Aug 26, 2024  · Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a 2.3 …

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Global Advertising Spend To Pass $1 Trillion For The First Time …

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3 days ago  · Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest …

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WARC: Global Ad Spend To Top $1 Trillion For First Time In …

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And …

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Aug 22, 2024  · Linear TV advertising is forecast to grow by 1.9% this year to $153.6 billion, following two consecutive years of decline. This rebound has been driven in part by significant …

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Global Ad Spend Outlook 2024/25 - WARC

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Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024  · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

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WARC Forecasts 10.5 Percent Rise In Global Ad Spend …

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Aug 22, 2024  · Total global ad spend is on course to hit $1.07 trillion this year, according to new data from marketing data business WARC, representing 10.5 percent year-on-year growth. …

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Google’s Global Ad Spend Domination, Confirmed By WARC

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1 day ago  · Global advertising spend is on course to grow 10.7% this year to a total of $1.08 trillion — surpassing the $1 trillion mark for the first time. ... global ad spend trends 2024-2025; …

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WARC Underlines Strongest Ad Spend Growth In 6 Years – …

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11 hours ago  · LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08 …

adobomagazine.com

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WARC - Global Ad Spend To Top $1trn - AdNews

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Aug 23, 2024  · Global advertising spend is forecast to grow 10.5% to $1.07 trillion this year, the best performance in six years if the post-COVID recovery of 2021 (+27.9%) is disregarded, …

adnews.com.au

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WARC: Global Ad Spend To Top $1trn In 2024 - Adobo …

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Aug 29, 2023  · The Middle East is among the smallest regions (just 0.7% of global spend) but is anticipated to be the fastest-growing over the forecast period, with spend up 10.0% in 2023 …

adobomagazine.com

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Global Advertising Spend To Surpass $1 Trillion For First Time …

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2 days ago  · The new study from WARC, the experts in marketing effectiveness, also represents a 0.2 percentage point upgrade on its last global forecast in August.. Surge to continue. Ad …

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Global Ad Spend To Top $1 Trn This Year: WARC

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Aug 22, 2024  · A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid …

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Global Advertising Spend To Surpass $1trn For First Time This …

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2 days ago  · A new study from WARC has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the …

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Global Adspend To Top $1 Trillion - WORLD SCREEN

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2 days ago  · Global advertising expenditure is expected to top $1 trillion this year, rising by 10.7 percent, according to WARC. The study indicates that adspend will hit $1.08 trillion, reflecting …

worldscreen.com

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Global Advertising Spend Forecast To Surpass $1trn In 2024

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Aug 24, 2023  · The European rate will also see a stronger rate of growth versus this year, growing at 3.6%, as economic fortunes improve. According to a July forecast from the AA/Warc, UK ad …

marketingweek.com

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Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital …

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2 days ago  · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24trn. Global ad investment has more than …

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FAQs about WARC: global adspend to hit $1.08trn in 2024 – 68% is digital Coupon?

What are WARC's ad spend forecasts?

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. ...

Will global advertising spend surpass $1trn next year?

Global advertising spend will surpass $1trn (£788bn) next year as the world’s economy recovers from inflation, according to projections from Warc. Global ad spend is expected to reach $963.5bn (£739.5bn) this year, representing 4.4% growth for the market globally. ...

Will advertising spend grow in the UK next year?

While global advertising spend is forecast to grow 4.4% globally this year, the UK market is actually projected to decline by 1% in US dollar terms. Global advertising spend will surpass $1trn (£788bn) next year as the world’s economy recovers from inflation, according to projections from Warc. ...

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

What will ad spend look like in 2024?

In 2024, global ad spend is forecast to rise 8.2% to reach the landmark $1trn figure. The European rate will also see a stronger rate of growth versus this year, growing at 3.6%, as economic fortunes improve. According to a July forecast from the AA/Warc, UK ad spend will grow just 1.1% in real terms next year. ...

How much will political advertising spend be in 2024?

With the US election coming up in 2024, political advertising spend is forecast to reach a new high of $15.5bn (£12.2bn). While global advertising spend is forecast to grow 4.4% globally this year, the UK market is actually projected to decline by 1% in terms of US dollars. ...

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