Printweek - Global ad spend to top $1trn for first time

Aug 23, 2024 · Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.

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Printweek - Global Ad Spend To Top $1trn For First Time

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Aug 23, 2024 · Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.

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WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

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2 days ago · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are …

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Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital Growth …

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2 days ago · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24trn. Global ad investment has more than …

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Global Advertising Spend To Surpass $1trn For First Time This Year ...

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2 days ago · A new study from WARC has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the …

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Global Advertising Spend To Pass $1 Trillion For The First Time This ...

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3 days ago · Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest …

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Global Ad Spend Recovers: To Top $1trn For First Time Next Year

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Global ad spend recovers: to top $1trn for first time next year. Performance channels lead the recovery as five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw …

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Global Advertising Spend To Surpass $1 Trillion For First Time This Year

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2 days ago · Global advertising spend is on course to grow 10.7 percent this year to a total of $1.08 trillion, a new report said on Wednesday. This will be the strongest growth rate in six …

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Printweek On LinkedIn: Global Ad Spend To Top $1trn For First Time ...

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Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet, according to …

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Global Ad Revenue Predicted To Pass $1trn For First Time In 2025

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The business predicts global ad revenue will grow 7.8% to $989.8bn (£778.7bn) this year, an uptick from the 5.3% growth predicted in December. Despite ongoing inflation in many …

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UK Ad Spend To Reach £10.5bn During Festive Season - Printweek

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Nov 8, 2024 · Overall in the first half of the year, adspend increased by 13.5% to £19.6bn. AA/WARC accordingly upgraded its forecasts for 2024, and now expects spend to cross the …

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Global Advertising Spend To Top $1trn For First Time This Year

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Oct 5, 2024 · A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best …

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Arabad | Global Ad Spend To Top $1trn For First Time Next Year, As …

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A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure …

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Global Ad Spend To Surpass $1trn For First Time This Year ~ WARC …

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1 day ago · A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the …

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Global Advertising Spend Forecast To Surpass $1trn In 2024

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Aug 24, 2023 · The UK is the largest single ad market in Europe with a 4.6% share. However, the UK’s projected decline this year is something of an anomaly among other major markets in the …

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Global Ad Spend To Reach $1.08trn This Year: WARC

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2 days ago · Projected 10.7% rise in global spend this year equivalent to an additional $104bn in advertiser investment, the second-highest absolute rise on record One

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FAQs about Printweek - Global ad spend to top $1trn for first time Coupon?

Will global advertising spend surpass $1trn next year?

Global advertising spend will surpass $1trn (£788bn) next year as the world’s economy recovers from inflation, according to projections from Warc. Global ad spend is expected to reach $963.5bn (£739.5bn) this year, representing 4.4% growth for the market globally. ...

Will advertising spend grow in the UK next year?

While global advertising spend is forecast to grow 4.4% globally this year, the UK market is actually projected to decline by 1% in US dollar terms. Global advertising spend will surpass $1trn (£788bn) next year as the world’s economy recovers from inflation, according to projections from Warc. ...

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

What will ad spend look like in 2024?

In 2024, global ad spend is forecast to rise 8.2% to reach the landmark $1trn figure. The European rate will also see a stronger rate of growth versus this year, growing at 3.6%, as economic fortunes improve. According to a July forecast from the AA/Warc, UK ad spend will grow just 1.1% in real terms next year. ...

Which AD channel is the fastest growing?

Social media in general will be the fastest growing channel for ad spend in the next couple of years, according to Warc’s projections. Next year social media will soak up over a fifth of total ad spend, worth $227.2bn (£179.7bn). ...

How much will political advertising spend be in 2024?

With the US election coming up in 2024, political advertising spend is forecast to reach a new high of $15.5bn (£12.2bn). While global advertising spend is forecast to grow 4.4% globally this year, the UK market is actually projected to decline by 1% in terms of US dollars. ...