Global ad spend to hit $1.08 trillion in 2024 as digital and TV drive ...

Retail media is emerging as another critical driver of growth, with ad spend in this category expected to hit $154.8 billion globally in 2024. During the holiday season alone, retail media …


Install CouponFollow Chrome Extension   CouponFollow Extension

$1.08
OFF

Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Drive ...

12 hours from now

Retail media is emerging as another critical driver of growth, with ad spend in this category expected to hit $154.8 billion globally in 2024. During the holiday season alone, retail media …

campaignasia.com

$1.08
OFF

Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

12 hours from now

4 hours ago  · WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still …

campaignindia.in

$1.08
OFF

Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

12 hours from now

Aug 22, 2024  · Retail media is emerging as another critical driver of growth, with ad spend in this category expected to hit $154.8 billion globally in 2024. During the holiday season alone, retail …

campaignasia.com

2%
OFF

WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

12 hours from now

Aug 26, 2024  · But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth …

marketingdive.com

5%
OFF

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

12 hours from now

A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

$1
OFF

WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

12 hours from now

Jan 18, 2024  · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

adnews.com.au

6%
OFF

Global Advertising Spend Forecast To Surpass $1trn In 2024

12 hours from now

Aug 24, 2023  · The UK is the largest single ad market in Europe with a 4.6% share. However, the UK’s projected decline this year is something of an anomaly among other major markets in the …

marketingweek.com

6%
OFF

Global Ad Spend To Crack US$1trn In 2024 Amid Regulatory …

12 hours from now

The report also anticipates ad spend growth in the coming years, with a 7.6% increase expected next year and a 7.0% rise in 2026, culminating in a global advertising market worth $1.24 …

ami.org.au

$1
OFF

Global Ad Spend To Top $1trn For First Time - Printweek

12 hours from now

Aug 23, 2024  · Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet. …

printweek.com

6%
OFF

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6% And …

12 hours from now

Dec 6, 2023  · The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. …

dentsu.com

70%
OFF

Worldwide Digital Ad Spending Forecast 2024 - EMARKETER

12 hours from now

Jan 10, 2024  · Retailers launch loyalty programs at rapid pace amid membership increases Browse All ... Five companies will account for more than 70% of global digital ad revenues. …

emarketer.com

2%
OFF

The Future Of Digital Advertising: Four Key Trends Shaping 2024

12 hours from now

Nov 24, 2023  · Despite these conditions, global ad spend is growing. In 2024, global ad spend is forecast to rise 8.2% to reach $1trn (£788bn), and in the UK, the ad market will grow by 4% to …

marketingweek.com

$298
OFF

Digital Advertising - Worldwide | Statista Market Forecast

12 hours from now

In global comparison, most ad spending will be generated in the United States (US$298bn in 2024). The average ad spending per user in the In-App Advertising market is projected to …

statista.com

$752
OFF

100 Digital Advertising Stats You Should Know For 2024

12 hours from now

Feb 21, 2024  · Global digital ad spending is projected to reach $752.8 billion in 2024, reflecting a steady upward trajectory. Retail media is driving the acceleration of investment in digital, which …

admedia.com

FAQs about Global ad spend to hit $1.08 trillion in 2024 as digital and TV drive ... Coupon?

Will global advertising spend surpass $1trn next year?

Global advertising spend will surpass $1trn (£788bn) next year as the world’s economy recovers from inflation, according to projections from Warc. Global ad spend is expected to reach $963.5bn (£739.5bn) this year, representing 4.4% growth for the market globally. ...

How will global advertising spend grow in 2024?

Global advertising spend expected to grow by 4.6% in 2024 with media inflation driving the increase to reach US$752.8 billion. Digital continues to rise with 6.5% growth in 2024 to reach $442.6 billion and a 58.8% of overall spend, with retail media leading the acceleration of investment. ...

Will ad spend grow in 2023?

Much of 2023 was characterised by tough global economic conditions that have been felt in Europe throughout the year. Despite these conditions, global ad spend is growing. In 2024, global ad spend is forecast to rise 8.2% to reach $1trn (£788bn), and in the UK, the ad market will grow by 4% to a value of £37.1bn. ...

Which ad spend trends will accelerate the fastest in 2024?

From a channel perspective, the 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). ...

Will media ad spend increase in 2024?

This outlook is positively impacted by stronger growth in CTV, digital and retail media ad spend. However, Dentsu sees media price inflation contributing 2.1 percentage points of growth in 2024; stripping out that effect, global ad spend is expected to increase just 2.5% YoY, a slight deceleration from 2023. ...

What will ad spend look like in 2024?

In 2024, global ad spend is forecast to rise 8.2% to reach the landmark $1trn figure. The European rate will also see a stronger rate of growth versus this year, growing at 3.6%, as economic fortunes improve. According to a July forecast from the AA/Warc, UK ad spend will grow just 1.1% in real terms next year. ...

Install CouponFollow Extension on Chrome

Install the CouponFollow extension to search for discount codes when shopping the fastest!

Install CouponFollow Chrome Extension   Install CouponFollow Chrome Extension