WARC: global ad spend to top $1 trillion for first time in 2024/25

A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …


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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024  · Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a 2.3 …

marketingdive.com

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Global Ad Spending On Track To Top $1T For First Time, WARC Says

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Aug 28, 2023  · Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s …

marketingdive.com

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Global Ad Spend's Set For A Strong Increase This Year. Here Are …

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Sep 16, 2024  · Growth Rates – Global. All told, global ad spend is projected to rise by 10.5% this year to pass $1 trillion for the first time. This would represent an almost doubling of the growth …

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

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Aug 22, 2024  · Within this, social media remains the largest individual segment, generating $252.7 billion, or 23.5% of global ad spend. Stronger-than-expected performances from …

campaignasia.com

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Global Advertising Spending Set To Exceed US$1 Trillion Amidst …

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1 day ago  · Industry measurement body WARC says global advertising spending will surpass US$1trn for the first time this year (to $1.08trn), up 10.7% in 2023. Further, 7.6% and 7.0% are …

broadcastmediaafrica.com

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PR News | Global Ad Spend To Top $1T In 2024 - Thu., Aug. 22, 2024

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Aug 22, 2024  · Global advertising spending is expected to hit $1 trillion for the first time in history this year, according to the latest findings released by marketing research firm WARC. WARC’s …

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024  · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

adnews.com.au

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WARC Underlines Strongest Ad Spend Growth In 6 Years – Adobo …

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11 hours ago  · LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08 …

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Global Ad Revenue To Pass $1 Trillion In 2025, GroupM Boosts 2024

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Jun 10, 2024  · Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad …

hollywoodreporter.com

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WARC: Alibaba, Alphabet, Meta To Attract 51.9% Of Global Ad Spend

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Jan 18, 2024  · The WARC Future of Media 2024 report has forecast Alibaba, Alphabet, Amazon, Bytedance and Meta is set to attract over half (51.9%) of global advertising spend this year as …

mediaweek.com.au

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Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

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Sep 7, 2023  · Global advertising spending is projected to surge beyond $1 trillion for the first time, with a 4.4% growth in 2023 and an additional 8.2% in 2024, fueled by the rise of social media, …

amandaganz.com

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

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4 hours ago  · WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still …

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Global Adspend To Top $1 Trillion - WORLD SCREEN

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2 days ago  · Global advertising expenditure is expected to top $1 trillion this year, rising by 10.7 percent, according to WARC. The study indicates that adspend will hit $1.08 trillion, reflecting …

worldscreen.com

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Advertising Expenditure Forecasts - Zenith

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Overall, we estimate that global advertising spending will reach USD $846 billion in 2022, rising to $885 billion in 2023 and then expanding to reach nearly $1 trillion ($996 billion) in 2025. Those …

zenithmedia.com

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WARC Predicts That Global Advertising Expenditure Will Exceed $1 ...

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2 days ago  · The latest global projections from WARC indicate that the global advertising spend is expected to grow by 10.7% this year, reaching a total of $1.08 trillion. This growth rate is the …

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FAQs about WARC: global ad spend to top $1 trillion for first time in 2024/25 Coupon?

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

Will macroeconomic concerns hold back ad spending in 2024?

Lingering macroeconomic concerns are not expected to hold back ad spending in 2024 amid a confluence of attention-grabbing events. Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. ...

Will TV ad revenue be surpassed one year earlier?

According to GroupM, TV ad revenue will be surpassed one year earlier than previously forecast, with global ad revenue passing $1 trillion in 2025. The largest retail media owners in the U.S. are estimated to be Amazon, Walmart, Instacart, eBay, and Target. ...

Which country has the most advertising spending in 2022 & 2025?

The United States will continue to provide the biggest contribution to advertising dollar growth in absolute terms, with advertising spending growing $66 billion between 2022 and 2025. That represents 44% of the entire global spend growth during the period. ...

What is the projected ad spending growth for 2024?

According to GroupM, global advertising spending will grow by 7.8 percent in 2024, reaching $989.8 billion. ...

How much is U.S. ad revenue growing this year?

GroupM has boosted its estimate for U.S. ad revenue growth this year to 5.8 percent, up from its previous estimate of 4.1 percent. This means U.S. ad revenue will rise to $345.9 billion in 2024, excluding the impact of political advertising. ...

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