GroupM Midyear Forecast Shows Marketers Are Spending More, …

Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast.

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GroupM Midyear Forecast Shows Marketers Are Spending More, …

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Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast.

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Group M Predicts Global Ad Revenue Will Surpass $1 Trillion In 2025

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Jun 11, 2024 · Group M predicts machine generated content could be 10% or more of total content driven advertising in 2029, up from an estimated 2% in 2024. Meanwhile Group M’s …

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GroupM: Ad Spending Normalizes While AI’s Impact On Budgets …

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Jun 12, 2023 · Dive Brief: Global advertising spending in 2023 is expected to grow 5.9% for a total of $874.5 billion, a figure that excludes U.S. political advertising projections, according to the …

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GroupM Midyear Forecast Shows Marketers Are Spending More, …

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GroupM Midyear Forecast Shows Marketers Are Spending More, Faster ... In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits …

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This Year, Next Year: Global Mid-Year Forecast Report - GroupM

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The June 2020 Global mid-year forecast shows declines in consumer and advertising spend across the board. COVID sharply transformed the global advertising economy from a 6.2% …

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FAQs about GroupM Midyear Forecast Shows Marketers Are Spending More, … Coupon?

How will GroupM global advertising grow in 2024?

GroupM Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. ...

What is GroupM's 'this year next year' advertising forecast?

Discover more at www.groupm.com. GroupM today released its end-of-year edition of the company’s “This Year Next Year” advertising forecast, which evaluates global advertising investment for 2023 and anticipates trends in investment for 2024. ...

How much ad revenue will GroupM expect in 2024?

Global ad revenue is expected to grow 7.8% this year, totaling $989.8 billion, according to GroupM’s 2024 Global Midyear Forecast, a jump from the 5.3% it predicted in December. Overall, GroupM expects ad industry revenue to surpass the trillion-dollar mark in 2025, a year earlier than it forecast in its December 2023 report. ...

What was GroupM's previous forecast for 2024?

The firm’s December forecast had called for ad revenue growth of 4.1 percent gain in 2024. For 2025, GroupM now projects a 4.9 percent U.S. gain. ...

What is the 2024 global midyear advertising forecast?

Our 2024 Global Midyear Advertising Forecast explores how external factors spanning technology, culture, government and the economy will impact advertising over the coming months and years. We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion, an upward revision from the 5.3% we forecast in December. ...