2024 Holiday Shopping Trends, Statistics & Insights | Adobe

2024 HOLIDAY SHOPPING TRENDS Get insights into seasonal retail trends — as they happen. During the year’s busiest retail season, we analyze trillions of data points using Adobe …

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2024 Holiday Forecast - Adobe Experience Cloud

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• Adobe forecasts a record $240.8B will be spent online this holiday season (Nov-Dec), 8.4% growth over 2023. • Macroeconomic factors--such as interest rate cuts and the election--may …

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Adobe Expects Record Online Holiday Sales Of $240.8 Billion

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Sep 25, 2024 · Adobe is forecasting that U.S. online sales will reach a record $240.8 billion this holiday season up 8.4%. Discounting, social media influencers, and upgrading to more …

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Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online

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Adobe just released its forecast for the 2024 U.S. holiday shopping season, predicting a record $240.8 billion in online sales from November 1 to December 31, an 8.4% increase compared …

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Adobe Projects Record Online Holiday Sales While Celebrating …

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Sep 25, 2024 · Adobe has announced an exciting forecast for the upcoming 2024 holiday season, predicting a staggering $240.8 billion in online sales for the U.S. as the company provides one …

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Online Holiday Sales To Increase 8% For 2024 Season

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Sep 25, 2024 · Adobe forecasts online 2024 holiday sales will increase 8.4% year over year, which it defines as online sales November-December. Adobe’s forecast is an acceleration in …

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Adobe’s 2024 Holiday Shopping Forecast For DTC And B2B Brands

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Oct 15, 2024 · The holiday season is upon us, and Adobe just dropped their online holiday shopping forecast for 2024. What can online brands expect? Adobe predicts 8% year-over …

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A Look Back On Retail’s Biggest Numbers In 2024 | Campaign US

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2 days ago · U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, ... Americans spent a record $10.8 billion online on Black …

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Mobile Shopping Forecast To Drive Over Half Of Online Holiday Sales ...

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Aug 23, 2024 · The rise in mobile shopping can particularly be seen during the holidays. In 2021, 43% of online sales were on mobile, and by last year mobile overtook desktop for the first time …

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Retailers Adopt AI And Promotions To Fuel Holiday Sales Gains

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2 days ago · Holiday shoppers in the U.S. showed resilience this season, with retail sales rising 3.8% year-over-year, according to Mastercard SpendingPulse.The growth exceeded the …

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4 Retail Trends That Will Reshape The Industry In 2025 - Forbes

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5 days ago · According to Deann Evans, managing director for Shopify EMEA, their 2024 Holiday Retail Report showed that 55% of Gen Z shoppers purchase through Instagram, and 51% do …

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Holiday Sales Rose 3.8% On Mix Of Optimism And ‘doom Spending’

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3 days ago · The trends: A fuller picture of the holiday season will emerge after the new year, once data includes the critical post-Christmas week. However, the early results reflect the …

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FAQs about 2024 Holiday Shopping Trends, Statistics & Insights | Adobe Coupon?

What is Adobe's holiday sales forecast for 2024?

The forecast for holiday 2024 online sales looks bright. Adobe U.S. consumers are expected to spend a record $240.8 billion online during the November through December holiday 2024 season, representing an 8.4 percent gain from holiday 2023. That’s according to Adobe ‘s online holiday sales forecast, released Wednesday. ...

What does Adobe expect for holiday 2024?

For holiday 2024, Adobe expects the strong consumer response to discounts will contribute an incremental $2 billion to $3 billion in online spend — a figure factored into the record $240.8 billion forecasted for e-commerce. In other Adobe predictions: ...

Will holiday online sales grow faster in 2024?

Holiday online sales in the U.S. will grow at a faster rate in 2024 than they did last year, according to a new forecast from Adobe Analytics. Defining the holiday period as Nov. 1 through Dec. 31, Adobe expects three key trends to factor into sales: Discounts, which it anticipates being as high as 30% off listed price. ...

How will Adobe's holiday season impact online sales?

Online growth will be up significantly from last year, when sales grew 4.9% in November and December, according to Adobe’s forecast. Adobe, like other forecasts issued earlier this year, is presenting a positive outlook for the upcoming holiday season. ...

Will cyber 5 sales grow in 2024?

In other words, Adobe forecasts that Cyber 5 sales will grow in 2024, but not at as fast a rate as the overall holiday season. Diving deeper, Adobe anticipates Cyber Monday to be the largest online shopping day of the holiday season and of the year overall, bringing in $13.2 billion for retailers. That would be 6.1% year-over-year growth. ...

Will online sales grow in 2024?

Adobe Analytics projects U.S. online sales during the 2024 holiday shopping season (Nov. 1 through Dec. 31) to grow 8.4% year over year. Holiday online sales in the U.S. will grow at a faster rate in 2024 than they did last year, according to a new forecast from Adobe Analytics. ...