2024 holiday shopping trends: How each generation will spend

Oct 9, 2024 · The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation and key insights into …

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Consumer Spending Trends: Holiday Shopper Spend Predictions

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Jun 25, 2024 · Here’s your halfway-to-the-holidays 2024 forecast. ... While 21% of baby boomers say they’ll spend less in 2024, 26% of Gen Z say the same. Generation Z also represents the …

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What You Need To Know About Different Generations’ Holiday …

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Nov 18, 2024 · We summarized ShipStation’s latest consumer survey of 1,000 U.S. consumers last October 2024 to give you valuable holiday insights: 1. Spending budgets. With 28% of …

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2024 Holiday Spending Forecast: Spending To Rise Amid Frugal …

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Oct 31, 2024 · 75% plan to shop promotional events (up from 61% in 2023) 40% will seek out private labels; Impact of a shortened 2024 holiday shopping season. This holiday shopping …

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Five Takeaways From Our 2024 Holiday Shopping Report

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Sep 24, 2024 · Holiday shopping: 2024 key findings. ... Most adults will spend less than $1,000 on gifts overall and shop in under six hours. Clothing is the most popular holiday gift, with 56% of …

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Statistics For 2024 Holiday Shopping Season (Latest Data)

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Sep 13, 2024 · Top Holiday Shopping Statistics in 2024. Holiday Spending in 2024 is estimated to be $1,012 billion, a 4.9% increase from 2023. The average US consumer spends about $875 …

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Holiday Shopping Boon! Americans Expected To Spend More In …

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Oct 15, 2024 · Holiday spe nding is expected to grow this year, up between 2.5% and 3.5% over last year, according to the National Retail Federation.. Consumers are expected to spend …

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Trend To Watch: Self-Gifting During The 2024 Holiday Season

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Oct 2, 2024 · This group is almost twice as likely as non-self-gifters to holiday shop at specialty chain stores (10% vs. 6%), such as GAP, Sephora, or Best Buy, prompting these retailers to …

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How Holiday Trends Could Influence Shopping In 2025

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Dec 18, 2024 · According to a 2024 survey by Akeneo, a product information management consulting company, 50% of U.S. consumers and 59% of millennials are willing to pay a …

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FAQs about 2024 holiday shopping trends: How each generation will spend Coupon?

Why is the 2024 holiday season so difficult?

The 2024 holiday season will be particularly challenging due to a shortened shopping period, with only 27 days between Thanksgiving and Christmas. The last time the holiday season was this short was in 2019 when marketers compensated by starting their campaigns early and extending store hours during peak shopping days. ...

How will the 2024 holiday season affect marketers?

As we approach the 2024 holiday season, marketers are facing an unprecedented confluence of major events that will shape consumer behavior and spending patterns. The Summer Olympics in Paris, a contentious presidential election, and a shortened holiday shopping season will all intersect, creating challenges and opportunities. ...

How will the 2024 holiday season shape retail strategies?

As retailers and consumers adapt to these shifting dynamics, the 2024 holiday season looks to be one of strategic spending, personalized experiences and technological integration. To understand how these adaptations might shape retail strategies for the year ahead, we surveyed 4,000 consumers about their priorities for the holiday season. ...

Will Americans spend more on holiday shopping in 2024?

Holiday shopping boon! Americans expected to spend more in 2024 Holiday spe nding is expected to grow this year, up between 2.5% and 3.5% over last year, according to the National Retail Federation. ...

Will the 2024 holiday season reshape consumer behavior & spending habits?

This holiday season is already bubbling under the surface, fueled by a series of global and local events that promise to reshape consumer behavior and spending habits. The 2024 holiday season won’t just be about the usual rush of gift buying and festive preparations. ...

What will consumers expect in 2024?

In 2024, consumer confidence ahead of the holidays has been mixed. Many are still weakened from the cost of living crisis and shoppers have continued to be cautious, and plan to make use of promotions and discounts during the 2024 holiday retail season – similar to 2023. ...