How Each Generation Shops in 2024 [New Data from Our State of …

Gen Z Shopping Habits 1. Social media, searching on the internet, and word-of-mouth are the top ways Gen Z discover new products. 2. Instagram, You… See more

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FAQs about How Each Generation Shops in 2024 [New Data from Our State of … Coupon?

How did Gen Z consumers perform in the second quarter of 2024?

A growing number of high-income Gen Z consumers reported trading up in the second quarter of 2024 compared with the previous quarter (27 percent versus 23 percent) across a range of categories including accessories, apparel, baby supplies, and groceries. (Low-income Gen Zers traded down across these same categories.) ...

Do Gen Z & Boomers prefer physical stores in 2024?

The preference for physical stores sees a generational divide in 2024. The data depicts only 28% of Gen Z choosing the tactile experience of in-store shopping, the least among all groups. Boomers show a contrasting trend, with more than half preferring to walk the aisles. ...

What are Gen Z shopping habits?

Gen Z Shopping Habits (ages 18-24) Social media, searching on the internet, and word-of-mouth are the top ways Gen Z discover new products. Of Gen Z, 37% have bought a product based on an influencer’s recommendation in the past three months, and 43% have bought through an in-app shop. ...

Are we seeing patterns in Gen Z in 2024?

In 2024, we are seeing particular patterns within Generation Z. If we simply describe the views of Gen Z as a whole, we risk losing sight of the bigger picture. In Britain, for example, we see an emerging tension between young men and women around gender positions in society. Who has it harder? ...

How millennials & Gen X find new products?

When it comes to millennials and Gen X, social media is the most popular option for discovering new products. Similar to Gen Zers, social media (34%) is the most popular method among millennial buyers for discovering new products. ...

Are Gen Xers trading down more often than Millennials?

Gen Xers report trading down at a lower rate than Gen Zers and millennials (76 percent). Unsurprisingly, low-income consumers report trading down more frequently than high-income consumers. Consumers report using buy now, pay later (BNPL) services more in the third quarter compared with the second quarter. ...