Meesho’s rise is a head-scratcher - Trade Tricks by The Ken

Nov 5, 2024 · And this is rubbing brands the wrong way. Meesho wasn’t doing enough to ban those selling counterfeits of the products manufactured by the personal-care brand that quit …

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Meesho Wants Big Brands In Its Basket. But Brands Think ... - Podtail

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May 17, 2024 · A few days ago Meesho closed the first tranche of its $600 million funding round by securing $275 million. The e-commerce unicorn has impressed investors lately thanks to its …

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FAQs about Meesho’s rise is a head-scratcher - Trade Tricks by The Ken Coupon?

Why has Meesho expanded into branded products segment?

Indian e-commerce platform Meesho has expanded into the branded products segment, offering its users the chance to purchase items from national and regional brands such as Decathlon, Philips, and Bajaj. The move comes in response to customer demand and the desire of brands to expand their online presence. ...

Does Meesho offer branded products?

NEW DELHI: In a move that will deepen competition in the ecommerce space, Meesho has forayed into the branded segment wherein it will offer its users the option to buy an array of products from national and regional brands including Decathlon, Philips and Bajaj. “A lot of our users searched for branded products on the platform. ...

Is Meesho launching a branded e-commerce platform?

NEW DELHI: In a move that will deepen competition in the e-commerce space, Meesho has forayed into the branded segment wherein it will allow its users the option to buy an array of products offered by national and regional brands including Decathlon, Philips and Bajaj. “A lot of our users searched for branded products on the platform. ...

Does Meesho charge a commission?

The move comes in response to customer demand and the desire of brands to expand their online presence. Meesho will charge a commission of 4%-5% from brands, and expects to generate a similar percentage of revenues from the branded product segment as it does from the unbranded space. ...

Why is Meesho launching a marketing push in India?

The marketing push is in line with Meesho’s vision to enable 100 million small businesses to succeed online in India. Meesho is aiming to build it further by creating more awareness about the platform in smaller towns through its advertising. ...

How many brands are in Meesho mall?

In 2023, Meesho served The Economic Times 140 million customers, and eight out of every 10 orders came from tier-2 markets and beyond. Meesho Mall features 500 brands across 6–7 categories, including the likes of Mamaearth and Himalaya in personal care, Boat in electronic gadgets, and Paragon in footwear. ...