Meta pushes small advertisers to dodge Apple’s fees

Feb. 15, 2024 at 4:42 pm. Meta Platforms released new guidelines for small businesses that advertise on Facebook and Instagram, aiming to help them get around fees imposed by Apple. …

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How To Avoid Apple’s New 30% Service Fees On Meta Advertising

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Aug 20, 2024 · Here’s how you can sidestep Apple’s fees and continue to maximize your Meta ad spend: Shift to Desktop or Mobile Browser Ad Management : Apple’s fee only applies to in-app …

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Meta Wants Small Brands To Circumvent Apple’s ‘boosted Post’ Fees

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Feb 19, 2024 · The news: Meta is encouraging advertisers to take measures to circumvent Apple’s 30% charge for “boosted” social media posts. In a blog post unsubtly titled “New Ways …

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Meta Shifts Apple's 30% Fee Onto Advertisers For Boosted …

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Published Feb 15, 2024 10:14PM EST. Meta plans to shift the burden of Apple's 30 percent fee onto advertisers for boosted Facebook and Instagram posts. This fee applies exclusively to …

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Meta Leaves Apple's 30% Fee For Boosted Posts To Advertisers - MSN

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Due to the fact that eliminating boosted posts hurts small businesses, Meta opts to comply with App Store changes but leaves the 30% fee to advertisers. Applying a 30% service fee can …

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Meta's 30% Apple Tax: How Small Businesses Can Boost Posts

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Feb 22, 2024 · Starting later this month, Meta will begin charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook’s and Instagram’s iOS apps. …

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Meta Tells Instagram, Facebook Users How To Avoid Apple’s Fees

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Meta explains workaround for Apple surcharge passed on to consumers: Meta will become beholden to Apple's 30% in-app purchase fee later this month, but wants Facebook and …

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Apple Slams Meta For 'Hypocrisy' On Metaverse Fees - PCMag

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Apr 14, 2022 · Meta will take 47.5% of digital content creators' sales, but last year it said Apple's 30% cut of in-app sales makes it difficult for creators to make money from their work.

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FAQs about Meta pushes small advertisers to dodge Apple’s fees Coupon?

Are meta & Apple battling over in-app fees for boosted posts?

Meta and Apple are sparring over in-app fees for boosted posts. Facebook parent Meta Platforms Inc. and nemesis Apple Inc. are it again. The warring tech giants exchanged unpleasantries Thursday after Meta META published instructions advising advertisers how to avoid paying a 30% service charge related to Apple’s AAPL iOS. ...

What does Apple's new ad policy mean for meta?

Apple takes a cut of as much as 30% on app purchases in its iOS software, meaning that Meta will lose a portion of its ad revenue to the iPhone maker. The policy change, first announced by Apple in 2022, ratcheted up tension between the tech giants, which have become two of Silicon Valley’s biggest adversaries in recent years. ...

Is apple's'metaverse' fee a hypocritical move?

As Meta sets up fees for metaverse creators that will take nearly half of their earnings, Apple argues that the move is hypocritical given the social network's attacks on Apple's 30% fee. Earlier this week, Facebook parent company Meta announced plans to extend the options available to creators for selling virtual assets in its metaverse. ...

Can advertisers avoid paying AAPL service charge for boosted posts?

The warring tech giants exchanged unpleasantries Thursday after Meta META published instructions advising advertisers how to avoid paying a 30% service charge related to Apple’s AAPL iOS. The workaround applies to “boosted posts,” which let advertisers boost their content... ...

Will Apple's New 'in-app purchase' policy help advertisers avoid a commission?

That will help them avoid an Apple commission that Meta said would take effect this month. Apple’s new policy requires advertisers to use its In-App Purchase feature whenever they pay to “boost” social media posts — a move that gives the content more exposure. ...

Why did meta lose $10 billion in ad revenue in 2021?

In 2021, an iOS tweak that limited third-party data collection led to an estimated $10 billion loss in ad revenue for Meta. The iPhone maker has drawn broader criticism for its policies, with companies like Spotify and Fortnite-maker Epic Games saying App Store rules are unfair. ...