Coupon Disclaimers 101: Everything You Need to Know

For the majority of the United States, coupon disclaimers are not required by law. However, you will almost never see a coupon anywhere that doesn't include at least a basic disclaimer. Why? Disclaimers help to protect the merchant and reduce confusion for the consumer. Adding a disclaimer to the coupons you … See more

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Up to $50 cash back · How to Write an Effective Coupon Title. An effective title for a coupon is short and to the point. Body. Use the body of the coupon to explain what the offer is for. …

FAQs about Coupon Disclaimers 101: Everything You Need to Know Coupon?

How do you write a coupon disclaimer?

Coupon disclaimers can range from a single sentence to extensive disclaimers with long lists of terms and restrictions. While it’s essential to include all the conditions of using the coupon, it’s best to keep your text simple to communicate the information clearly. ...

What is a coupon disclaimer?

In stark contrast to our first 3 minimalist examples, the above coupons include extensive disclaimers. The first example, for Bath & Body Works, the coupon disclaimer includes the steps needed to redeem the offer and a detailed explanation of the offer's terms and what the discount can and cannot be used for. ...

Are coupon disclaimers legal?

Coupon disclaimers are not a legal requirement in most parts of the United States and other countries. But clear disclaimers can prevent customer misuse and confusion and protect your business. So, it’s always a good idea to publish some basic terms and conditions for your coupons. How do you announce a discount on a website? ...

Should you add a disclaimer to your coupons?

Adding a disclaimer to the coupons you produce allows you to clearly convey a number of important pieces of information, including (but not limited to): Just a little note about honesty and integrity. As long as you're operating in good faith and not out to take advantage of anyone, there aren't a lot of legal hoops you need to jump through. ...

What are coupon disclaimer styles?

As it is with all things in marketing, coupon disclaimer styles run the gamut from minimalist to over-the-top, staid and strait-laced to off-the-wall and silly. ...

Why are coupon disclaimers important for ecommerce stores?

Coupon disclaimers are a must-have for ecommerce stores if you’re using discount coupons to increase your revenue. They are also important for legal safety, customer clarity, and handling marketing challenges. Let’s take a look at them in more detail. ...