Starbucks Offer Dataset — Udacity Capstone | by Linda Chen

Oct 31, 2020 · Starbucks Offer Dataset is one of the datasets that students can choose from to complete their capstone project for Udacity’s Data Science Nanodegree. The dataset contains …

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FAQs about Starbucks Offer Dataset — Udacity Capstone | by Linda Chen Coupon?

What is Starbucks offer dataset?

Tell your story. Find your audience. Access the best member-only stories. Support independent authors. Listen to audio narrations. Read offline. Join the Partner Program and earn for your writing. Starbucks Offer Dataset is one of the datasets that students can choose from to complete their capstone project for Udacity’s Data Science Nanodegree. ...

What is the best group for Starbuck's regulars?

This group is Starbuck’s regulars who spend the most on average and the best effective offers for them are discount and then BOGO offers. Cluster 1: this group is mostly dormant accounts, they are in general infrequent shoppers and are not responsive to offers, also transact much less than the other two groups. ...

Who are Starbucks 'no offer' customers?

Cluster 1: this group is mostly dormant accounts, they are in general infrequent shoppers and are not responsive to offers, also transact much less than the other two groups. In fact, a lot of them in this group are labels as “no offer” customers. They use the Starbucks app now and then but definitely are not the core customer base for Starbucks. ...

Does Starbuck have a high offer completion rate?

Though they may not have a high offer completion rate as cluster 2, they actually spend more without offer than with offer. This group is Starbuck’s regulars who spend the most on average and the best effective offers for them are discount and then BOGO offers. ...

Which cluster responds best to discount offers?

Cluster 1 has 0 completed offers on average and again we do not consider cluster -1 in this case because it is noise. So again without fear of assumption, we go ahead and say that cluster 2 responds best to discount offers. ...

Which cluster completed the most offers?

In the case of the discount offers however, on average, cluster two completed the most offers with a small difference to cluster 0. Cluster 1 has 0 completed offers on average and again we do not consider cluster -1 in this case because it is noise. ...