The Small Business Owner’s Guide to Coupon Marketing

Data collection is an important part of developing successful marketing campaigns. To encourage data sharing and entice potential customers to provide their email address or other contact information, offer an incentive within the lead form that acts as a lead magnet. Offering a discount in exchange for data sharing … See more

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FAQs about The Small Business Owner’s Guide to Coupon Marketing Coupon?

Is coupon marketing a good strategy for a small business?

Coupon marketing can be a highly effective strategy for small businesses. It is the use of coupons, discounts, and promotions to attract shoppers who are looking to save money on purchases. With many consumers focusing on savings, this marketing approach could bring significant results for your business. ...

Should small businesses offer online coupons & discounts?

Best Tips for Offering Small-Business Coupons and Discounts: Offering online coupons helps small businesses build their mailing lists. Unused Coupons Still Pay Off: Only about 1% of coupons are redeemed, but those unused coupons still help the businesses that issued them by raising brand awareness among likely customers. ...

How do coupons benefit small businesses?

There are other non-tangible ways coupons benefit small businesses. Register Tape Network mentions that a full 60 percent of consumers actively hunt for coupons, and 95 percent of consumers have a favorable opinion of coupons. Get new customers in the door (or through a website’s virtual doors!) ...

Should a business offer coupons or discounts without a strategy?

Too often, businesses offer coupons and discounts without a strategy to ensure profitability. Sales are lagging, and so the business owner or manager decides to offer a promotion to increase cash flow. This can lead to a short-term fix with long-term negative consequences. Some of the risks of offering promotional deals include: ...

How can a business use coupons?

Businesses can share coupons with social media shoppers or via email marketing software, as well as on legacy marketing channels such as billboards and radio ads. You can even provide coupons via QR codes, allowing consumers to simply scan and download the discount and provide your business with key information on the lead. ...

How can a coupon marketing campaign Help Your Small Business?

A well-designed coupon is crucial for small businesses to see benefits from a coupon marketing campaign. This campaign can help increase sales for businesses focusing on home decor or pet supplies, among others. Of course, it’s important to remember this. ...