WARC: Global ad spend to top $1 trillion in 2024 - Marketing Dive

Aug 26, 2024  · With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two …


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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024  · With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two …

marketingdive.com

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Global Adspend To Top $1 Trillion - WORLD SCREEN

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2 days ago  · Global advertising expenditure is expected to top $1 trillion this year, rising by 10.7 percent, according to WARC. The study indicates that adspend will hit $1.08 trillion, reflecting …

worldscreen.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

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Global Ad Spending On Track To Top $1T For First Time, WARC Says

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Aug 28, 2023  · Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s …

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PR News | Global Ad Spend To Top $1T In 2024 - Thu., Aug. 22, 2024

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Aug 22, 2024  · Looking forward, WARC predicts global ad spending to continue its upward trajectory. In 2025, worldwide ad spending is projected to grow 7.2 percent and 7 percent (to …

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024  · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

adnews.com.au

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Global Ad Spend To Surpass $1trn For First Time This Year ~ WARC …

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1 day ago  · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24trn. Global ad investment has more than …

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$1 Trillion: Global Ad Spend Projected To Grow 10.7% This Year ...

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1 day ago  · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 …

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Global Advertising Spend To Surpass $1 Trillion For First Time This Year

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2 days ago  · The new study from WARC, the experts in marketing effectiveness, also represents a 0.2 percentage point upgrade on its last global forecast in August.. Surge to continue. Ad …

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Global Ad Revenue To Pass $1 Trillion In 2025, GroupM Boosts 2024

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Jun 10, 2024  · Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad …

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

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Aug 22, 2024  · Linear TV advertising is forecast to grow by 1.9% this year to $153.6 billion, following two consecutive years of decline. This rebound has been driven in part by significant …

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Global Advertising Spend To Pass $1 Trillion For The First Time This ...

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3 days ago  · Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest …

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WARC Underlines Strongest Ad Spend Growth In 6 Years – Adobo …

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11 hours ago  · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24 trillion. Global ad investment has more …

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Global Ad Spend To Hit $1.08 Trillion In 2024 As Digital And TV Grow ...

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4 hours ago  · WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still …

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Google’s Global Ad Spend Domination, Confirmed By WARC

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1 day ago  · Global advertising spend is on course to grow 10.7% this year to a total of $1.08 trillion — surpassing the $1 trillion mark for the first time. But, where are the bulk of those …

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Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital Growth …

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2 days ago  · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24trn. Global ad investment has more than …

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WARC Predicts That Global Advertising Expenditure Will Exceed $1 ...

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2 days ago  · The forecast also predicts further growth in ad spend next year and in 2026, leading to a global advertising market worth $1.24 trillion. The projections are based on data collected …

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FAQs about WARC: Global ad spend to top $1 trillion in 2024 - Marketing Dive Coupon?

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

Will macroeconomic concerns hold back ad spending in 2024?

Lingering macroeconomic concerns are not expected to hold back ad spending in 2024 amid a confluence of attention-grabbing events. Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. ...

Will ad spend increase in Europe in 2024?

Advertising spend in Europe is set to rise just 0.6% this year, before the rate of growth increases to 3.6% in 2024 as economic headwinds ease. The UK – the largest single ad market in the region with a 4.6% share – is set to see a dip of 1% this year when measured in US dollars. ...

How much will ad spending grow in 2024?

Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year. ...

How will the ad industry grow in 2023?

The growth will be led by social, retail media and connected TV. Five companies — Alibaba, Alphabet, Amazon, ByteDance and Meta — will attract 50.7% of global spending in 2023 and 51.9% in 2024. Their ad revenues are expected to increase by 9.1% in 2023 and by 10.7% in 2024, while the rest of the industry remains stagnant. ...

Will global advertising revenue surpass $1 trillion in 2025?

Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. ...

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