How Thinking Like a Magician Can Create Captivating Stories

Rick Gerber is a professional magician who has been spending his entire life performing in multiple countries and every state in the U.S. In this episode of the Storytelling School …


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FAQs about How Thinking Like a Magician Can Create Captivating Stories Coupon?

Is a magician a real brand?

If something can be imagined, this brand will tell you, it can be real. The Magician archetype is often associated with transformative power, magic and mystery. It has the power to transform the lives of its customers, taking them on a transformative journey, and as such, tends to win a pretty loyal following. ...

What are some examples of magician archetypes in branding?

Disney is one of the most referenced examples of the magician archetype in branding. It's known for creating magical experiences from its theme parks to its movies. Disney uses the magician archetype to transport people's imagination into new worlds. Lululemon 's products helps people transform their bodies and minds through exercise. ...

How do magicians prepare for a show?

Magicians start their planning process by first envisioning the act’s ultimate wow, the moment when something “impossible” happens. Then we work backward to identify and craft the pieces needed to bring about this effect. No amount of preparation is too much. In Edgar’s living room, I played him a video showing how Blake and I had loaded up. ...

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