TikTok sellers are hosting marathon 12-hour shopping livestreams

Dec 12, 2024 · Arnold is 10 hours into a marathon selling spree and still has two hours to go. Like a Gen Z version of QVC, TikTok Live shopping events are part of a push by the social media …

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What are TikTok live shopping events?

Like a Gen Z version of QVC, TikTok Live shopping events are part of a push by the social media platform to combine the convenience of mobile commerce and the frenzied consumerism of limited-time deals with interactive, unscripted entertainment. ...

How to run a successful TikTok live event?

Disengaged audience: Use TikTok LIVE features such as stickers, run polls, activate Q&As, and come prepared with engaging content. Too many lulls during the LIVE event: Have a program flow that guides the host on what comes next. Part of running a successful live shopping event on TikTok is taking the time to look at your numbers. ...

How do I host a TikTok shop live event?

Before hosting your first TikTok Shop Live event, you’ll need to set up your TikTok Shop properly: Visit the TikTok Seller Center and sign up for a TikTok Shop account. Provide the necessary business and verification details. Upload high-quality images and descriptions of your products. ...

Do you need a script for TikTok live shopping events?

Have a general plan: You don’t have to have a script, but a program flow will help avoid lulls and awkwardness. Here are some ways to address challenges during TikTok live shopping events: Low viewership: Implement Promote campaigns, invest in Live Shopping Ads, collaborate with influencers, and promote events way in advance. ...

Does TikTok sell livestreams?

It’s no surprise then that TikTok, whose parent company is based in China, is a successful marketplace for livestream selling. ...

Does TikTok Live Drive shopping?

An Ipsos study shows that TikTok LIVE drives shopping, with 50% of TikTok users buying something after watching a LIVE. One in five users watch a TikTok LIVE, and of that group, 62% watch it every day. Live shopping (or live commerce) is not a new concept, especially in Asian countries where live stream shop events have become the norm. ...