E-commerce on TikTok – statistics & facts | Statista

Dec 20, 2023 · Discover all statistics and data on E-commerce on TikTok now on statista.com! ... TikTok - statistics & facts. ... Social media influenced clothing shoppers who have used TikTok …

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Purchase Intention In TikTok Streaming Commerce: The Role Of ...

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Oct 1, 2024 · Statistics indicate that among those who shopped on TikTok, 71.2% reported making purchases upon discovering items of interest through feeds or stories (Honeybill …

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Q1 2023: What’s It Looking Like For Ecommerce? Key Figures And

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Apr 25, 2023 · Generally speaking, 48% of the TikTok customers are from Gen Z, 34% from Gen Y and 15% from Gen X. TikTok makes stereotypes hard to break. Looking at the categories …

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FAQs about E-commerce on TikTok – statistics & facts | Statista Coupon?

How many people use TikTok shop?

How many people are using TikTok Shop? Data shows that 5.7% TikTok users made purchases on the app in 2020, and this is expected to reach 27.3% in 2023, and 39.9% by 2026. TikTok had 1.4 billion monthly active users in 2022, and is expected to reach 1.8 billion by the end of 2023. ...

How many products did TikTok sell in 2023?

A paid subscription is required for full access. In 2023, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specializing in womenswear and underwear followed, which sold nearly 285 million products. ...

What percentage of TikTok shop sales are health and beauty products?

81% of TikTok Shop sales in the U.S. are health and beauty products. TikTok is the 4th most popular social commerce platform in the U.S. with 8.2% of online consumers using the site for shopping in 2023. ...

How many consumers are on TikTok?

Also, at that time, roughly 107 million U.S. consumers were shopping across all social commerce sites, according to eMarketer. See the math? If a fraction of those 107 million social shoppers are on TikTok, they could become TikTok Shop customers. ...

Is TikTok the most popular social media platform in 2023?

Initially launched for the Chinese market under the name Douyin in 2016, the app’s international equivalent quickly became a global sensation, amassing millions of users every year. Previously considered a short-lived teen phenomenon, TikTok maintained its position among the most popular social media platforms in 2023. ...

How do TikTok users buy products?

They can also purchase products directly from an in-feed video by tapping the basket icon and/or product link. Or, users can shop directly from a brand or account and get access to products in the TikTok app. These ways of purchasing offer users new ways to discover, shop, and interact with brands. ...