Unwrap 5 Reasons Retailers Should Lean Into Partnerships This …

Oct 16, 2024 · Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the …

CouponFollow Extension

FAQs about Unwrap 5 Reasons Retailers Should Lean Into Partnerships This … Coupon?

Why are brand partnerships elevating retailers today?

Here are five reasons why brand partnerships are elevating retailers today — and will continue to do so well into the future: 1. Add new categories and customers. Recently, big-box retailers have partnered with smaller established companies to enhance their online and offline ecosystems while enticing shoppers to visit more often. ...

Why should retailers partner with manufacturers?

By partnering with experienced manufacturers, the retailers can design new lines that would be more time-consuming to produce within the company. Such collaborations can also accelerate the development process, helping retailers meet the market needs and enhancing the market competitiveness of the products. ...

How can a brand partner help a retailer sell in?

Anytime you can align retailer’s needs with your brand partner strategy, you have an outstanding opportunity to sell in. You have to show retailers how your partner programs can reach a target shopper, address a particular occasion, solve a problem or grow overall sales. ...

Why do brands partner with essential retailers?

This prompted several brands and retailers to partner with retailers classified as essential — like big-box and grocery stores — to maintain a physical connection to their customers regardless of unforeseen world events. ...

How does technology affect retail business?

Arman Minas, Director at Armstone, says, “Modern technology ensures retail businesses can only work best by partnering with technology providers. Current trends like augmented reality, which are still new in the market, can be adopted through partnerships with tech specialists on the part of retailers. ...

Do CPG manufacturers & retailers have a good partnership program?

McKinsey showed that CPG manufacturers and retailers that deepened their partnerships with one another tended to fare better than those that tried to strong-arm their partners. Research from Forrester confirmed those findings, stating that there is a direct correlation between the maturity of a business’ partnership program and its growth. ...