US Holiday Shopping 2024 - EMARKETER

Aug 20, 2024 · Stores and Mcommerce Will Power Holiday Retail Growth in 2024 (billions in US retail holiday season sales and growth, % change, and % of total growth, by channel, 2023 & …

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Holiday Shopping Trends For 2024 | Illumin

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Nov 21, 2024 · Advertisers in the US will invest over $350 billion this holiday season. Here are the biggest holiday shopping trends for retail this 2024 season. ... sales will be key this holiday …

illumin.com

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5 Expert Predictions For The 2024 Peak Holiday Shopping Season

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Dec 11, 2024 · As we approach the 2024 peak holiday shopping season, retailers are facing new dynamics influencing consumer behavior. To top it off, US inflation rates currently stand at 3%. …

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Cyber Five’s Share Of Holiday Ecommerce Sales Is Shrinking

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Nov 26, 2024 · Key stat: Although the Cyber Five will hit record ecommerce sales in the US this year at $41.43 billion, the retail event’s share of total retail ecommerce holiday season sales …

emarketer.com

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Holiday Sales Rose 3.8% On Mix Of Optimism And ‘doom Spending’

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Dec 26, 2024 · The data: US retail spending from November 1 to December 24 rose 3.8% YoY, per Mastercard SpendingPulse, excluding auto sales. Ecommerce sales were up 6.7% YoY, …

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5 Predictions For The 2024 Holiday Shopping Season

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Aug 25, 2024 · Holiday spending grows less than 5% — correct. The National Retail Federation put total holiday sales growth at 3.8% in 2023. Emarketer set the 2023 holiday season growth …

practicalecommerce.com

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US Holiday Retail Sales Stronger Than Last Year, Mastercard Says

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Dec 26, 2024 · According to a Mastercard SpendingPulse report, online spending during the holiday shopping period from Nov. 1 to Dec. 24 grew by 6.7% over last year, compared to a …

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How E-commerce Is Disrupting Traditional Seasonal Work In Retail

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Dec 24, 2024 · Online shopping sales reached a record $41.1 billion this holiday season. The shift to e-commerce has continued to transform the seasonal work landscape.

cnbc.com

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The Top Gift Categories Of The 2024 Holiday Season - Emarketer.com

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Dec 24, 2024 · Many holiday gifts turn into holiday returns—retailers expect their return rate this holiday season to be 17% higher than their annual rate, per NRF. We forecast total retail …

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How Holiday Trends Could Influence Shopping In 2025

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Dec 18, 2024 · According to a 2024 survey by Akeneo, a product information management consulting company, 50% of U.S. consumers and 59% of millennials are willing to pay a …

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FAQs about US Holiday Shopping 2024 - EMARKETER Coupon?

How will 2024 holiday sales compare to 2023?

We expect 2024 holiday sales to follow a similar pattern as 2023. We forecast 2024 holiday retail sales at $1.353 trillion, growing 4.8% YoY. Ecommerce sales will grow 9.5% to $266.89 billion, as consumers prefer online shopping for quick purchases and price comparisons. Non-ecommerce sales will grow 3.7% to $1.1 trillion. ...

How much will retail ecommerce sales grow in 2024?

More than a third (37%) will research products on a retailer’s website but wait to buy them in a physical store. US retail mcommerce holiday sales will grow 13.4% to $140.65 billion in 2024, making up over half (52.7%) of total holiday retail ecommerce sales, per a July 2024 EMARKETER forecast. ...

What will retail sales look like in 2024?

US retail sales are set to accelerate as 2024 draws to a close, as holiday shoppers step up purchases in stores and on mobile phones during the make-or-break season for brands and retailers. Marketers should prepare for an extended and atypical retail calendar, heightened demand for deals, and a surge of interest in social and video channels. ...

What are the Cyber 5 ecommerce days in 2024?

The Cyber Five—Thanksgiving, Black Friday, Small Business Saturday, Cyber Sunday, and Cyber Monday—will account for 15.5% of US holiday retail ecommerce sales in 2024, per a July 2024 EMARKETER forecast. Cyber Monday is usually the biggest online shopping day of the year. ...

How can retailers maximize sales during holiday 2024?

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period. ...

How should marketers prepare for the 2024 holiday season?

Marketers should prepare for an extended and atypical retail calendar, heightened demand for deals, and a surge of interest in social and video channels. Key Question: How will US consumers spend during the 2024 holiday season? ...