How Esprit is gearing up for a major relaunch after …

In Pictures: This is what Esprit's relaunch looks like - FashionUnitedEsprit: What does the future hold for the former ... - FashionUnitedEsprit to open stores across North America as part of repositioning

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What's new at Esprit?

The range will consist of 'collection' and 'foundation', making up the bulk of the offering, but to this will be added a new layer of 'hero' products with a higher price point, Pak previously told FashionUnited. Esprit's new campaign now hints at the new Esprit even further. Take a sneak peek through the images below. ...

Why is Esprit a new brand?

We feel that having many labels [such as EDC and the White and Black label, etc.] dilutes the brand itself, because ultimately the customers, especially the loyal ones, come back because they love Esprit and trust the brand. So we came up with just 'Esprit' as a new brand. There is no second, third or fourth level. ...

Is Esprit reopening?

Now, amid a new wave of nostalgia for 1980s and 1990s fashion, Esprit is plotting a turnaround. It is reopening in seven Asian markets and will soon break ground on new flagship stores in New York and London. To oversee this next stage of growth, the company hired Ana Andjelic as chief brand officer. ...

When is Esprit relaunch?

Fashion brand Esprit is relaunching this coming September. Several years of preparation preceded the relaunch, but now the time has finally come. Earlier, Esprit CEO William Pak told FashionUnited exactly how the relaunch was coming together. Now, additional images of the first campaign of the 'new Esprit' have also been shared. ...

What do we know about Esprit?

Here is what we know and don't know. The business operations behind the Esprit brand in Ratingen are being dissolved, while stores are closing in Germany and other European countries. In Germany, the brand’s largest European market, more than 1,300 employees are losing their jobs. ...

Does Esprit have a future?

The brand was founded in 1968 in San Francisco by Doug and Susie Tompkins with a West Coast sensibility, but recently shifted to New York. Despite the downsizing and restructurings, Strippoli contended that Esprit has a future, referencing the U.S. “There’s a real [demand] for this brand to come back. ...