Key Research | Tripadvisor Insights

Oct 17, 2016 · Up to 3% cash back · Explore the latest research on traveler behavior, preferences, and trends from Tripadvisor and its partners. Find out how to influence travelers …

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TripAdvisor Study Reveals 77% Of Travelers More Likely To Book …

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Dec 12, 2019 · About TripAdvisor TripAdvisor (NASDAQ:TRIP), the world's largest travel platform*, helps nearly 460 million travelers each month** make every trip their best trip. …

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FAQs about Key Research | Tripadvisor Insights Coupon?

What do travelers look for when reading travel reviews?

Recency and consistency important to travelers When researching their travel, respondents indicate that the most important thing they are looking for when reading reviews is recent content. They want to know that what they are reading is a fresh perspective by a fellow traveler, with 78% focusing on the most recent reviews. ...

How can I encourage travellers to write reviews?

There are many tools in the Management Centre to help you encourage travellers to write reviews, including widgets, our One great way to spread the news about your listing is to add a Tripadvisor widget to your own website. Widgets can showcase your reviews and encourage guests to write new ones. ...

What makes a good traveler?

Are destination-orientated – they travel mostly to experience different cultures. Are most common among those taking longer vacations, in which flights are often more expensive. Make decisions based on price, and prefer family-friendly destinations. Travel for just a weekend break in half of all bookings. ...

Which reviews are most valued among travelers?

Another pattern throughout the survey results showed that polite and respectful responses to reviews were most valued amongst travelers. ...

Do travelers read reviews before booking a place to stay?

The figure is even higher when it comes to accommodation bookings, with four out of five participating travelers (81%) always or frequently reading reviews before booking a place to stay. ...

How many TripAdvisor reviews do you read before choosing a hotel?

The majority of Tripadvisor users (79%) will read at least 6-12 Tripadvisor reviews before choosing a hotel. Most (58%) will also read at least 6-12 reviews before choosing a restaurant. 4 in 5 Tripadvisor users will “usually” or “always” reference reviews before deciding on an attraction to visit. ...