TripAdvisor Study Reveals 77% of Travelers More Likely to Book …

Dec 12, 2019 · The results showed that 63% of respondents said they would be more likely to book a hotel or restaurant if the owner responded to the majority of reviews. When a property owner leaves personalized responses to reviews, over three-quarters (77%) of TripAdvisor …

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Dec 12, 2019 · Travelers across the globe use the TripAdvisor site and app to browse more than 830 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, …

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NEEDHAM, Mass., Dec. 12, 2019 /PRNewswire/ -- New research released today from Ipsos MORI in partnership with TripAdvisor has revealed that customers are more likely to book after …

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Dec 13, 2019 · When a property owner leaves personalized responses to reviews, over three-quarters (77%) of TripAdvisor travelers said they are more likely to book as a result.

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Jul 16, 2019 · Up to 3% cash back · The global study, conducted in partnership with Ipsos MORI, polled over 23,000 TripAdvisor users across 12 markets on the use of online reviews …

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Jan 24, 2018 · Up to 3% cash back · PhoCusWright study reveals key travel review trends ... commit to booking until they read reviews. of travelers check TripAdvisor a few times a month …

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Dec 12, 2019 · Up to 3% cash back · The results showed that 63% of respondents said they would be more likely to book a hotel or restaurant if the owner responded to the majority of …

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FAQs about TripAdvisor Study Reveals 77% of Travelers More Likely to Book … Coupon?

Why is TripAdvisor so popular?

The study found that Tripadvisor content gives travelers the confidence to choose a property based solely on reviews, ratings and photos from other travelers. This trend particularly benefits non-branded businesses, enabling smaller, independent businesses to compete on more equal footing with larger brands. ...

Do travelers read reviews before booking a place to stay?

The figure is even higher when it comes to accommodation bookings, with four out of five participating travelers (81%) always or frequently reading reviews before booking a place to stay. ...

Should you read TripAdvisor reviews before booking a hotel?

96% of Tripadvisor users consider reading reviews important when planning trips and booking hotels. 83% of Tripadvisor users will “usually” or “always” reference reviews before deciding to book a hotel. More than half of Tripadvisor users will not book a property that doesn’t have any reviews. ...

Do TripAdvisor reviews influence booking decisions?

NEEDHAM, Mass., July 16, 2019/PRNewswire/ -- TripAdvisor®,the world's largest travel platform, today announced the results of a study which uncovers how significantly reviews influence booking decisions. ...

Which reviews are most valued among travelers?

Another pattern throughout the survey results showed that polite and respectful responses to reviews were most valued amongst travelers. ...

How accurate are TripAdvisor reviews?

Across hotel, restaurant and attraction reviews, more than four out of five (85%) participants report that the reviews they read on TripAdvisor accurately reflect their experience, with 86% agreeing that TripAdvisor makes them feel more confident in their booking decisions. ...