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FAQs about Forgotten Luxuries | Shop Pre-Owned Luxury & Vintage Designer … Coupon?

Do luxury resale sites need a strong authentication process?

“The platforms need to acknowledge that for luxury products, trust is essential, therefore a strong authentication process is needed, with experts on the brand or the brand itself,” says Joëlle Grunberg, partner of McKinsey’s retail, fashion and luxury practice. Authentication is an uphill battle for resale sites. ...

How AI is transforming luxury authentication?

“AI has already transformed authentication. Many tens of millions of items have been certified using AI, adding trust in many parts of the collectibles and luxury goods spaces,” says Vidyuth Srinivasan, co-founder of luxury authentication platform Entrupy. ...

Will AI replace human authentication in luxury resale?

“Integrating AI into luxury authentication not only enhances security and accuracy, but also has the potential to streamline processes, especially as the resale market rapidly expands,” says Marci. However, Fashionphile doesn’t see AI ever replacing human authenticators. ...

Will digital IDs help luxury brands trace their products?

Digital IDs are also expected to help luxury brands trace their products after the point of sale. Starting as early as 2026, the European Commission will require brands selling in the EU to equip items with digital product passports. ...

Is resale investing in authentication?

Resale’s market leaders are investing heavily in authentication. According to Vestiaire Collective’s website, it employs 140 experts in this field, including 50 in quality control and 90 in digital and physical authentication. ...