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Should you offer a free consultation?

If you need to generate leads, offering customers a free consultation is a great place to start. Whether you are a small business owner, marketing manager, or administrator for a larger technology consulting, web design, or law firm, simplifying the intake and follow-up process for potential new customers can be a real benefit. ...

How do you promote a free consultation?

Be sure that you also make the benefits of your free consultation offer clear on your landing page. Leads who arrive on the landing page aren’t necessarily convinced that the consultation will be worth their time, so provide detail about exactly what the consultation will cover. Show them the value that they’ll receive for their time. ...

Are free consultations worth it?

There’s no doubt that free consultations can be extremely useful for capturing highly qualified leads and converting them into paying customers. However, we’ve seen that when it comes to marketing a free consultation—especially when it comes to crafting your consultation opt-in page—there’s an art to getting it right. ...

What is a free consultation?

A free consultation is a one-on-one interaction, conversation, meeting, or interview given freely to share one's thoughts and discuss possible opportunities of working together. Despite their obvious appeal, successfully marketing a free consultation isn’t as easy as it sounds. ...

How do I get clients to book a free consultation?

First, you’ll need to drive potential clients to a landing page where they can book a free consultation. You can do this in many ways, whether that’s using social media, email marketing, your website’s SEO content, digital ads, or other lead generation approaches. ...

Should you book a free consultation?

But free consultations also come with some unique advantages. A prospect who books a sample session with you will tend to be closer to making a buying decision than someone who, for example, just reads one of your blog posts. ...

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