COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021

in the U.S. to identify key shopping trends and drivers, explore the use of coupons, and understand the role of digital discounts in how Americans shop online in 2021. Our own …

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30+ Essential Coupon Statistics For 2024 - Fortunly

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Oct 26, 2023 · 92% of US shoppers look for special offers and coupons before buying online. (Statista) ... as the number of Millennials using mobile devices to search for coupons has …

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State Of The Discount 2021: The 101 Best Coupon ... - SimplyCodes

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Jun 4, 2021 · 19% of customers say they always use a coupon when they shop online, including 30% of millennials. (Statista) 38% of customers use a coupon on more than half of their online …

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FAQs about COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 Coupon?

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

How often do online shoppers use coupons?

About 65% of online shoppers use coupons always or very often, per the digital coupon statistics. Less than half (45%) of all consumers do the same. Moreover, 59% of online grocery shoppers select printed coupons for their shopping activities compared to only 50% of all consumers. ...

Would you shop online if more coupons were available?

45% of U.S. consumers would shop online more if more coupons were available, including 67% of those aged 26 to 40 and only 25% of those over 57. 53% of online coupon users also use physical coupons. 40% of Americans looked for digital coupons before shopping in a physical store; 51% looked for paper coupons. ...

Are online coupons still a popular marketing tool in 2023?

Considering that close to 60 percent of U.S. coupon users preferred online coupons in 2023, rebates in all their forms remain one of the most popular marketing tools for brands even over a century after their debut. Find the most relevant statistics and facts about digital coupons and daily deal market. ...

Do consumers look for coupons when shopping online?

94% of consumers say they’re likely to look for coupons or sales whenever they shop online. In 2019, 75% of consumers used digital coupons, while 91% still used paper coupons. Online retailers report that consumers who use coupons spend 37% more than those who don’t. ...