Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · Analysis of the latest available data and statistics on the use and success of coupons and other retail discounts used to drive new sales.

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23 Coupon Statistics To Help You Save Money In 2024 - Digital In …

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Jul 14, 2021 · Mind-blowing Coupon Usage Statistics (Editor’s Choice) 90% of consumers use at least one form of coupon during a transaction. The value of digital coupons is estimated to …

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20+ NEW Coupon Statistics For 2025 - EarthWeb

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Jan 12, 2024 · Key Statistics 770 million coupons were redeemed in 2022 worldwide. In only two years, digital coupon usage surpassed the use of paper coupons. 90% of American …

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Coupon Statistics: Usage Stats For 2025 - Couponzania.com

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Jan 1, 2025 · Mobile Couponing in Stores: 40% of grocery shoppers use mobile apps to redeem online promo codes in-store, integrating digital savings into physical shopping. Increased …

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Coupon Statistics: Coupon Usage Trends In 2025 - Shopper.com

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Coupon statistics clearly indicate a steady increase in online coupon redemption across the world. The value of coupon redemption rates is expected to see a two-fold increase from $47 billion …

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Coupon Marketing Strategy: Statistics, Trends And Tips For …

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Experts predict that the use of digital coupons will rise in 2021, reaching 145.3 million users by the year’s end. Digital coupon redemptions are predicted to surpass $90 billion by 2022.

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

How many people use coupons in 2022?

In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new business due to a coupon; 39% are much more likely. 38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon. ...

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

How much did coupon distribution decrease in 2022?

Coupon distribution decreased by 17% in the first half of 2022, from 95 billion to 79 billion; only 0.47% of coupons issued in 2022 were redeemed. From 2019 to 2021, coupon distribution decreased by an average of 13.5% annually, while redemption decreased by an average of 14%. ...

What is the most popular coupon online in 2022?

The most popular coupon searched for online in the last 12 months is “DoorDash Promo Code.” (Source: Semrush) (Source: CouponFollow) In 2022, 80% of shoppers claimed they only sign for emails in order to get discounts. (Source: Meetanshi) Coupons seemed to be used regardless of income level. ...