Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · 65% of consumers earning over $150,000 per year used digital discount coupons in 2023. In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online coupon use jumped to 48% and mobile coupon use jumped to 33%. 70% of shoppers over 55 …

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Coupon Statistics (2024): Usage & Behavior Change Data

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capitaloneshopping.com

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · How Many People Use Coupons? 62% of consumers in the United States search for and use promo codes, discounts, and coupons when shopping online. Nearly 90% of U.S. …

demandsage.com

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024 · Zooming into the generations, gen Xers’ use of paperless coupons climbed 6% from 65% in 2020 to 69% in 2021. The increase was even greater among baby boomers, …

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25+ Essential Coupon Statistics For 2025 - Fortunly

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Jan 21, 2025 · 96% of Baby Boomers in the US use coupons. (Coupon Science) 70% of Baby Boomers use old-fashioned paper coupons, 32% confirm they use online coupons as well, and …

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10 Coupon Statistics You Need To Know [2025] - Meetanshi

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Jan 2, 2025 · In a survey, 97% of the respondents agree they seek coupons while shopping, and 92% confirm they are looking for coupons regularly. Another survey also showed that people …

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COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021

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thirds (69%) of people over age 60 search for promo codes online. And it’s not just the digital coupons Americans are after. More than half (58%) used a physical coupon at least once …

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Study: 90% Of Americans Use Coupon Codes - CouponFollow

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Sep 9, 2019 · Out of 10 American adults, 9 have attempted to use an online coupon code in the last year. Among these adults, 69% claim that getting a coupon, deal or discount is “very …

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Study Reveals How Coupon Codes Save $1,465 Per Year

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May 19, 2021 · Using online coupons saves $41 per purchase, which reflects both the coupon discount and the big-ticket nature of many travel expenses. Shoppers are likely to get the …

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

How many people use coupons?

Couponing is a way to save money on everyday purchases, and many consumers use it as a strategy for budgeting and managing their finances. How many people use coupons, and how effective are they? Here’s a look at the latest couponing statistics, facts, and trends. 90% of Americans have used coupons in some way at least once. ...

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How many Americans use online coupons?

Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for online coupon codes. American consumers spend 13 million hours per week searching for online coupons. ...

How many people use coupons in 2021?

In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online coupon use jumped to 48% and mobile coupon use jumped to 33%. 70% of shoppers over 55 still use paper coupons, compared to 63% of those aged 35 to 54 and 46% of those aged 18 to 34. ...

Do people still use coupons?

According to industry statistics, 30% of people always use coupons, compared to 19% of the general population. Over 90% of people use coupons, regardless of their income level. Notably, 86% of households making more than $200,000 per year will still look for coupons. ...

How many consumers use coupons in 2020?

Let’s warm up with some of the most fascinating coupon statistics now: Almost 90% of consumers used coupons in 2020. Over half of consumers prefer getting coupons and discounts on their mobile devices. Over 142 million US adults redeemed digital coupons in 2020. 68% of consumers believe that digital coupons generate loyalty. ...