How Black-founded Canvas Beauty Topped $3 Million in Black …

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Dec 2, 2024 · A representative for Canvas Beauty confirmed the livestream figure and said the …

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How much did Canvas Beauty sell on Black Friday?

A representative for Canvas Beauty confirmed the livestream figure and said the company sold over 100,000 products and grossed more than $3 million across all sales during Black Friday. Live shopping is a major focus at TikTok. ...

How much money did Canvas Beauty make a day?

On Friday, the company drove over $100 million in US sales on its e-commerce platform Shop, a company spokesperson told Business Insider. Shoppers tuned into over 30,000 live-selling sessions on the app that day, with the content creator and Canvas Beauty founder Stormi Steele earning $2 million in a single livestream, the spokesperson said. ...

How successful is Canvas Beauty?

Steele found great success since the launch of her business in 2018. In its first year, Canvas Beauty sold more than 1 million units, according to information provided to AFROTECH™. In 2019, going viral led the business to earn 30,000 monthly orders compared to 6,000 before the exposure, per Forbes. ...

Does canvas sell on TikTok?

Canvas Beauty’s Butter Cream, which sold more than 15,000 units on Black Friday via TikTok Shop. While TikTok Shop catalyzed the brand’s sales to new heights, Canvas in fact launched its first products in 2018, long before the platform’s debut. ...