Meta Accuses Apple of Undercutting Other Businesses to Grow

Oct 27, 2022 · Meta is mad about Apple's latest policy change, accusing the company of trying to 'grow their own business while undercutting others' Britney Nguyen 2022-10-27T15:19:11Z

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Meta Accuses Apple Of Undercutting Other Businesses To Grow

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Apple's updated App Store rules give it 30% of in-app purchases for social media post "boosts." The rule essentially allows Apple to tax some advertising in apps like Facebook and …

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Apple, Meta And Google Parent Company Investigated By EU

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Mar 25, 2024 · Apple was ordered to pay a bigger-than-expected fine of €1.8bn at the start of the month, after the company was accused by the commission of "abusing its dominant position in …

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FAQs about Meta Accuses Apple of Undercutting Other Businesses to Grow Coupon?

Does Apple's move undercut other businesses?

A Meta spokesperson told Insider that Apple's move undercuts other businesses and helps itself. Insider recommends waking up with Morning Brew, a daily newsletter. By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew; and you accept Insider’s Terms and Privacy Policy. ...

What does Apple's new ad policy mean for meta?

Apple takes a cut of as much as 30% on app purchases in its iOS software, meaning that Meta will lose a portion of its ad revenue to the iPhone maker. The policy change, first announced by Apple in 2022, ratcheted up tension between the tech giants, which have become two of Silicon Valley’s biggest adversaries in recent years. ...

Why does Apple get 30% of the in-app purchases?

That means Apple gets 30% of the in-app purchases in Meta-owned apps like Facebook or Instagram when people use the app to pay to boost their posts and profiles to a wider audience. "Apple continues to evolve its policies to grow their own business while undercutting others in the digital economy," a Meta spokesperson told Insider in a statement. ...

Will Apple require the same rule for meta's standalone Ads Manager app?

There is concern that Apple will eventually apply the same rule to Meta’s standalone ads manager app, as it is currently exempt because the ads bought aren’t displayed in the app itself. ...

Will Apple be meta's 'primary competitor'?

Zuckerberg acknowledged that there are "advantages of doing a closed and integrated model" and that he thinks Apple will be Meta's "primary competitor" — but not just on the product side. Their differences extend to their core values. ...

Are meta & Apple rivals?

Meta and Apple have increasingly been rivals, and Mark Zuckerberg only expects their competition to intensify in the coming years. The Meta CEO spoke about differences in the companies' cultures during a recent live appearance of the "Acquired" podcast that was released Wednesday. ...