Omnichannel Is The Way Forward: How Swarovski Is Capitalizing

“Our goal is to offer high-quality experiences drawing on our long heritage in luxury,” said Dr. Lea Sonderegger, chief digital and information officer, Swarovski. “This is a core element of our LUXignite strategy, which is designed to consolidate Swarovski’s position in the luxury segment and expand its presence in the fine jewelry market.” Swarov...

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