The North Face navigates rocky terrain in wake of viral racial ...

Mar 12, 2024 · “When The North Face attached a 20% discount to a course promoting racial inclusion, they revealed their intention: to profit off social injustice and turn ‘allyship’ and …

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The North Face Navigates Rocky Terrain In Wake Of Viral Racial ...

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Mar 12, 2024 · “When The North Face attached a 20% discount to a course promoting racial inclusion, they revealed their intention: to profit off social injustice and turn ‘allyship’ and …

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The Drum On LinkedIn: The North Face Navigates Rocky Terrain In …

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The North Face was left red-faced after a promotion offered a 20% discount to customers for participating in a racial inclusion and allyship course. While the…

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Jen O'Ryan, PhD On LinkedIn: The North Face Navigates Rocky …

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Reporter at The Drum 1w Edited The North Face ’s latest promo offers users a 20% off coupon if they complete a racial inclusion survey.

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Audrey Kemp On LinkedIn: The North Face Navigates Rocky Terrain …

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The North Face’s latest promo offers users a 20% off coupon if they complete a racial inclusion survey. ... The North Face navigates rocky terrain in wake of viral racial inclusion promo ...

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Rachael Kay Albers On LinkedIn: The North Face Navigates Rocky …

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The North Face recently released a marketing campaign disguised as a social justice initiative — take their allyship “course,” get 20% off! I shared my…

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What does shooglebox tell us about the north face campaign?

A report from social media agency Shooglebox, combined with insights from diversity, equity and inclusion (DEI) experts, helps us make sense of the intentions, impact and overall effectiveness of the campaign. The North Face did not immediately respond to The Drum’s request for comment. ...

Why was the north face promoted?

Jen O’Ryan, PhD, a DEI consultant, suggests that The North Face’s promotion was primarily driven by marketing goals rather than a genuine commitment to affecting change. “This is where most companies get it wrong; they approach DEI as a transaction,” says O’Ryan. ...

Does TikTok support the north face racial inclusion survey?

(More recently, The North Face also worked with Pattie, although its ‘Summer of Pride’ campaign last year also drew criticism from right-wing commentators). However, not everyone on TikTok is a fan of The North Face’s racial inclusion survey. ...

Who is Mark Synnott?

Author of five feature articles for National Geographic magazine including a story about the Dark Star cave in Uzbekistan and The Ultimate Climb, about Alex Honnold free soloing El Capitan – the cover story of the February 2019 issue Mark Synnott is a pioneering big wall climber, writer and prolific adventurer. ...