Why Waterdrop’s CEO sees hydration beverages overtaking soft …

Feb 27, 2024 · In 2022, it raised $70 million in a funding round. It also sells bottles in an array of formats and sizes that can be used to store any liquid hot or cold. Waterdrop CEO Martin Donald Murray told ...

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Why Waterdrop’s CEO Sees Hydration Beverages Overtaking Soft …

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How Waterdrop Went From $0 To $100M In 6 Years With DTC …

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In this episode we talk with Martin Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing. LINKS Waterdrop Instagram TikTok Martin Murray LinkedIn SHOW NOTES 00:00:31 Meet Mar ... See what we can do. SEE MORE PODCASTS. How to scale an ...

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Award Winner: Waterdrop®: Changing The Paradigms Of The …

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Compared to bottled drinks, microdrinks help reduce transport-related emissions (CO2) and plastic use. This shift in hydration habits represents a 98% reduction in CO2 emissions and …

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FAQs about Why Waterdrop’s CEO sees hydration beverages overtaking soft … Coupon?

Is Waterdrop a sustainable hydration company?

As an alternative to plastic pollution and excessively sweetened drinks, Waterdrop aims to become a global leader in sustainable hydration, competing with well-known beverage companies, yet carving an entirely new category for itself. ...

Why is Waterdrop a health-conscious brand?

The cubes not only impart flavor, but also add vitamins to tap water. The health-conscious aspect coincides with another aspect of Waterdrop’s mission: to achieve a reduction in consumption of pre-bottled water and sugary soft drinks among customers. Murray got his start as a consultant at Boston Consulting Group. ...

What makes Waterdrop a success?

When waterdrop first began, I looked after the strategy, company development and most importantly, financing. As we’ve grown across Europe, my job primarily consists of ensuring that we have the following two things to make waterdrop a success, namely enough money and the right people. ...

How does waterdrop get new customers?

Some new customers are acquired through TV ads, social media and influencer marketing, but the lion’s share stem from Facebook and Instagram according to Murray. On Instagram, Waterdrop has 400K followers, while the company Facebook page has 350K. At this point you will find external content from Instagram that complements the article. ...

How does waterdrop work?

It allows consumers to make their own drinks and becomes a personalized experience, encouraging more people to drink water in a sustainable and healthy way.” Waterdrop uses natural fruit and plant extracts that are compressed into a small cube, which can be dissolved in water in under 3 minutes. ...

Will waterdrop become a global beverage giant?

Vienna-based Waterdrop, best known for its pressed tablets that make flavored water, has ambitions to become a global beverage giant. The brand launched seven years ago in Austria and slowly expanded into other European markets like Germany and France. Now, the company has expanded in the U.S. and is working to become more of a household name. ...