COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow

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Coupon Statistics (2024): Usage & Behavior Change Data

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Jul 15, 2024 · Highlights. In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new …

capitaloneshopping.com

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For First Time, Digital Coupons Overtake Print Circulars In Redemption

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Apr 23, 2021 · The gain was even bigger among Baby Boomers, whose use of digital coupons jumped 18% YOY increase from 49 percent in 2020 to 58 percent in 2021, indicating …

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Coupon Search Frequency Before Buying Online U.S. 2021 - Statista

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Digital coupons and deals in the United States Groupon Coupon Market Trends in the United States Rakuten Discount grocery stores in the U.S. Access all statistics starting from $2,388 …

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38 Coupon Statistics 2024 (Usage & Redemption Rates) - Demand …

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Nov 13, 2024 · This article covers the latest coupon statistics, including its usage, redemption rates, and more. Coupon Statistics 2024: Key Insights. Nearly 90% of U.S. consumers have …

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FAQs about COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow Coupon?

Where do consumers find coupons & discounts in 2021?

Outside of brand emails and online searches social media is one of the most popular places consumers look to find coupons and discounts. In 2021, Facebook was by far the most popular social media platform consumers used to find coupons, however, coupons were found on nearly every social media platform in 2021. ...

How has coupon distribution changed in 2021?

From 2019 to 2021, coupon distribution decreased by an average of 13.5% annually, while redemption decreased by an average of 14%. In 2021, 33.3% of coupons redeemed were digital while 24.2% were clipped from traditional printed sources. ...

How many people use coupons in 2022?

In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new business due to a coupon; 39% are much more likely. 38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon. ...

How many digital coupons are redeemed in 2021?

In 2021, over 337 million digital coupons were redeemed, up 12.7% from 299 million in 2020. 93% of digital coupon users redeemed coupons with a smartphone, while only 42% used tablets. 94% of consumers say they’re likely to look for coupons or sales whenever they shop online. ...

How much is a coupon worth in 2021?

The volume of coupon distribution is trending downwards. Data shows that there was $200.4 billion worth of coupon distributions in 2020 and $235.49 billion in 2019, against 2021’s $176.73 billion. Coupon redemption rates are also trending downward, from 0.89% in 2015 to 0.47% in 2022. What Types of Coupons Do People Use? ...

What percentage of shoppers spend more than they originally planned in 2022?

(Source: Statista) In 2022, 38% of shoppers admitted to spending more than they originally planned because they found a coupon. (Source: Credit Donkey) In 2022, the average American shopper belonged to over 16 loyalty programs specifically to save money and get discounts on future purchases. (Source: Exploding Topics) ...