5 Interesting Learnings from Asana at $250,000,000 in ARR

Q: What makes Asana so successful?

Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. Yes, bigger customers are becoming a larger chunk of Asana’s revenue.

Q: What is Asana’s sales model?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success.

Q: How much does asana charge per customer?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket.

Ok, so what are 5 Interesting Things We Can Learn from Asana at ~$250,000,000 in ARR? NRR of 115% Overall, but 125% for $5k customers and 140% for $50k customers . This is a super …

CouponFollow Extension

115%
OFF

5 Interesting Learnings From Asana At $250,000,000 In ARR

4 weeks from now

Ok, so what are 5 Interesting Things We Can Learn from Asana at ~$250,000,000 in ARR? NRR of 115% Overall, but 125% for $5k customers and 140% for $50k customers . This is a super …

saastr.com

$250000000
OFF

5 Interesting Learnings From Asana At $250,000,000 In ARR

4 weeks from now

Jan 2, 2021 · Asana is one of those companies all of us know in one form or another. Either we use it now, or we’ve used it in the past. And we all know the

xlera8.com

$20
OFF

SaaStrU: Growth ($20m-$2000m+ ARR) - SaaStr University

4 weeks from now

A deep dive on the top 5 learnings for founders and executives to take away from the best of SaaS and the Cloud. SaaStr University ... Asana at $250,000,000 in ARR Join Us Asana at …

saastruniversity.com

$20
OFF

SaaStrU: Growth ($20m-$2000m+ ARR) - SaaStr University

4 weeks from now

Asana at $250,000,000 in ARR Asana at $400,000,000 in ARR: Growing Faster Than Ever Qualtrics at $800,000,000 in ARR Twilio at $1 Billion in ARR Twilio at $2 Billion in ARR Box at …

saastruniversity.com

$250000000
OFF

Jason BeKind Lemkin ⚫️'s Threads | Buzz Chronicles

4 weeks from now

Asana is the tool we all know even if we don't use it ourselves. With that famous B2C CEO that decided to do SaaS next. It's crossed $250,000,000 in ARR and is starting to march upmarket …

buzzchronicles.com

70%
OFF

Jason M. Lemkin On LinkedIn: So Asana Is The Latest SaaS Leader To …

4 weeks from now

So Asana is the latest SaaS leader to grow even >faster< as it scales At $400m+ ARR, it's growing a stunning 70%. And that's up from 55% at $200m+ in ARR! 5 Interesting Learnings: 1.

linkedin.com

55%
OFF

Five Interesting Lessons From Asana, $400,000,000 In ARR

4 weeks from now

Jan 20, 2022 · When we last checked in on Asana, they were at $240m in ARR growing an incredible 55% a year. You might expect growth to slow in such a highly competitive…

wordpress.com

$600000000
OFF

2. 5 Interesting Learnings From Asana At $600,000,000 In ARR

4 weeks from now

2. 5 Interesting Learnings from Asana at $600,000,000 in ARR. 24 Apr 2023 17:16:02

twitter.com

$250000000
OFF

5 Interesting Learnings From GitLab At $250,000,000 In ARR

4 weeks from now

Oct 14, 2021 · 5 Interesting Learnings from Asana at $250,000,000 in ARR. 5 Interesting Learnings from Coupa at $700,000,000 in ARR. ... 5 Interesting Learnings from Asana at …

saastr.com

$20
OFF

SaaStrU: Growth ($20m-$2000m+ ARR) - SaaStr University

4 weeks from now

A deep dive on the top 5 learnings for founders and executives to take away from the best of SaaS and the Cloud. ... Asana at $250,000,000 in ARR Join Us Asana at $400,000,000 in …

saastruniversity.com

$2
OFF

Atlassian At $2 Billion In ARR - SaaStr University

4 weeks from now

Asana at $250,000,000 in ARR Asana at $400,000,000 in ARR: Growing Faster Than Ever Qualtrics at $800,000,000 in ARR Twilio at $1 Billion in ARR ... So what are 5 Interesting …

saastruniversity.com

$700000000
OFF

SaaStr On LinkedIn: 5 Interesting Learnings From Asana At …

4 weeks from now

5 Interesting Learnings from Asana at $700,000,000 in ARR. ... 5 Interesting Learnings from Asana at $700,000,000 in ARR | SaaStr https://www.saastr.com 2 Like Comment ...

linkedin.com

$700000000
OFF

5 Interesting Learnings From GitLab At ~$700,000,000 In ARR

4 weeks from now

5 Interesting Learnings: #1. ... 5 Interesting Learnings from GitLab at $250,000,000 in ARR. ... 5 Interesting Learnings from Asana at $700,000,000 in ARR. Get The Best SaaS Advice Get …

saastr.com

$850000000
OFF

5 Interesting Learnings From Snowflake At $850,000,000 In ARR

4 weeks from now

5 Interesting Learnings from Slack at $1B in ARR; 5 Interesting Learnings from PagerDuty, as It IPOs; 5 Interesting Learnings from Zoom at IPO; 5 Interesting Learnings from Bill.com at IPO; …

saastr.com

$2
OFF

5 Interesting Learnings From Atlassian At $2B In ARR

4 weeks from now

Atlassian dominates several markets where it still has intense competition (e.g., everyone from Asana on), and is fine ceding areas to partners where it’s less strong (e.g, Slack). ... 5 …

saastr.com

FAQs about 5 Interesting Learnings from Asana at $250,000,000 in ARR Coupon?

What makes Asana so successful?

Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. Yes, bigger customers are becoming a larger chunk of Asana’s revenue. ...

What is Asana’s sales model?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. ...