5 Interesting Learnings from Asana at $400,000,000 in ARR

Q: What makes Asana so successful?

Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. Yes, bigger customers are becoming a larger chunk of Asana’s revenue.

Q: What is Asana’s sales model?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success.

Q: How much does asana charge per customer?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket.

When we last checked in on Asana, they were at $240m in ARR growing an incredible 55% a …

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FAQs about 5 Interesting Learnings from Asana at $400,000,000 in ARR Coupon?

What makes Asana so successful?

Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. Yes, bigger customers are becoming a larger chunk of Asana’s revenue. ...

What is Asana’s sales model?

Asana has a hybrid self-serve / direct sales model. 89,000 customers, so about $2,800/yr on average per customer. And 40% of its customers still pay less than $5,000 a year. Asana is able to service customers of all sizes while still going more upmarket. Many folks say it’s tough, but again, here’s another example of success. ...